Analyst -Performance Media

Job Description:

工作职责：
1、负责主流搜索媒体、腾讯系和头条系等效果类广告投放和效果分析；
2、实时监控，分析广告投放效果并对其竞品投放分析，有能力结合各方数据对广告投放策略进行调整，按客户要求优化推广成本,ROI等指标，有效控制预算，使投放效果达到最大化；
3、对客户数据进行收集、监控、跟踪、分析，评估上线效果，并制定创意及素材文案，及时跟进素材投放效果，持续优化；
4、定期对渠道效果进行分析总结，以数据为导向为产品定制推广策略，对效果类账户具有清晰的定位和布局能力；

任职资格：
1、教育背景： - 全日制本科及以上学历；
2、经验背景：3年以上网络推广（信息流、程序化广告、SEM等）投放优化或项目管理经验，大型网服、电商、旅游、教育行业广告运营经验者优先；具有丰富行业客户腾讯系/巨量/快手等媒体账户投放经验，熟悉了解各类行业客户KPI考核指标和优化方法；
3、岗位能力： - 能理清各项数据间的关系，对数据变化敏感度高，能使用多种数据源深度诊断性组合分析，能在海量数据中及时发现问题； - 较强的信息收集与分析能力，是聚合多方数据及信息，提炼产品特性，卖点，用户画像，细分用户群体、推广渠道； - 有营销产品的思路，对服务过的客户行业有总结，能站在客户的角度，对整个营销过程提供专业的打法；
4、软性能力： - 良好的沟通、组织协调、推动能力； - 责任心强，做事积极主动、执行力强； - 英语听说读写流利，日语流利优先。

Location: Shanghai - Haisu Plaza
Brand: Merkle
Time Type: Full time
Contract Type: Fixed Term Contract (Fixed Term)

Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Find out more about us Who we are Our Social Impact Our work