(AIG Sonpo) Head of Events and Local Brand Activation / ヘッド・オブ・イベント・マーケティング

Job Purpose（職務目的）

This role is responsible for leading AIG Japan’s event strategy and execution, delivering high-impact client, broker, and internal engagement programmes that support business priorities and reflect best-in-class event delivery. The role plays a central part in strengthening relationships with clients and brokers while also supporting employee engagement through major internal communication platforms, including CEO-led initiatives such as the Japan Monthly Update. In addition, this role ensures consistent and high-quality brand activation across all event-related touchpoints, aligning with global brand standards and International content programming while delivering locally relevant execution for the Japan market.

Job Responsibilities（職責）

Core Responsibilities

• Define and lead AIG Japan’s event and engagement strategy aligned with business priorities and broader Marketing & Communications objectives.
• delivery of flagship client, distribution and corporate events including:
• AIG Japan Client Summit
• AIG Japan Regional Client Summit
• AIG Risk Management Academy (ARMA)
• Executive-level engagement programs
• Lead all Japan-based activation related to global sponsorships, including AIG Women’s Open and associated events and engagement programmes
• Ensure all events are delivered at the highest standard, reflecting AIG’s brand, reputation and market positioning
• Drive local brand activation by ensuring consistent and high-quality execution across all event touchpoints (venue, staging, content, materials, digital)
• Partner with Distribution and business leadership to ensure events support client engagement, relationship development, retention, and growth
• Collaborate with global and regional teams to align local execution with sponsorship strategy, brand guidelines and enterprise standards

Employee Engagement and Internal Events

• Support employee engagement through the planning and delivery of major internal events and communication platforms
• Partner closely with Internal Communications to deliver Japan CEO-led initiatives such as the Japan Monthly Update, ensuring high-quality production, strong message alignment and meaningful employee engagement.
• Plan and deliver town halls involving global executives, in partnership with International and New York-based teams.
• Contribute to organisational alignment, culture and connection through well-designed event and engagement experiences.

Day-to-day Responsibilities

• Lead end-to-end event planning and execution, including concept design, logistics, content, and on-site delivery
• Oversee event production including branding, staging, and overall attendee experience
• Manage multiple large-scale and concurrent initiatives with strong prioritization, judgement and delivery discipline
• Lead, coach and develop a small, high-performing team of 3–4 colleagues.
• Manage external agencies, production vendors and strategic partners to ensure high-quality delivery and value for money.
• Manage budgets with strong financial discipline, ensuring cost efficiency and clear return on investment where appropriate.
• Track event outcomes, capture insights and continuously improve quality, audience experience and business impact.

Key Relationships（主要な関係先）

Internal Interactions (Within the Organization)

• Japan Marketing & Communications team
• Internal Communications team (for CEO communications and employee engagement initiatives)
• Distribution, Product, and Business leadership
• Global and Regional M&C teams
• Senior leadership and executive stakeholders across Japan, International and global teams

External Interactions (Outside the Organization)

• Event agencies, production companies and specialist event suppliers
• Creative, production and brand agencies
• Sponsorship partners, including global partners connected to the AIG Women’s Open

Required Skills and Experiences（必要とされるスキル・経験）

Educational Qualification（学歴）

• Bachelor’s degree or equivalent professional experience

Specific Qualifications / Capabilities（必要なスキル・能力）

• Extensive experience in large-scale event management, client engagement or experiential marketing within financial services or a complex corporate environment.
• Proven ability to lead and deliver high-quality, high-impact flagship events
• Strong project management skills with the ability to manage multiple priorities under tight timelines
• Experience working in a matrixed, global organization
• Strong stakeholder management with the ability to influence senior leadership and build credibility quickly.
• Ability to translate brand guidelines into effective, high-quality execution across live and event-related experiences.
• Strong attention to detail in production quality, staging, and audience experience design
• Creative, audience-focused mindset with a strong understanding of client and stakeholder expectations.
• Experience managing agencies, vendors, partners and budgets with strong commercial discipline.
• Fluent in Japanese and English, with strong written and verbal communication skills in both languages.
• Ability to lead through collaboration and influence within a matrixed environment.
• Inclusive leadership style with proven team development capability.
• Comfortable operating in a fast-paced, international environment with shifting priorities and senior stakeholder demands.

Total Experience（業務経験）

• 10+ years of experience in event management, client engagement, or related engagement programmes.
• Proven track record in leading high-profile, large-scale events and engagement programmes.

At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

Enjoy benefits that take care of what matters At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers.

At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of inclusion We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories. AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to candidatecare@aig.com.

Functional Area: SM - Sales & Marketing AIG General Insurance Company, Ltd. As a global risk leader with deep industry expertise and innovative solutions to smartly manage risk, AIG enables our clients’ growth in ways they never thought possible. We also do the same for our colleagues, because we know our people are our greatest strength – the source of every insight, every idea and every innovation. When we're working as one team to do what's right for our colleagues and our communities, we can achieve excellence together. We encourage colleagues to give back to the causes they care most about, supporting these efforts through our Volunteer Time Off and Matching Grants Programs. Join our Talent Community. Additional information about AIG can be found at www.aig.com | YouTube | Instagram| LinkedIn.