Val Morgan Group is a multi-platform media company that extends across Australia and New Zealand. With a network of screens across Cinema, Digital and Out-of-Home, we deliver unique advertising opportunities that give brands the attention they deserve.

Since 1894, Val Morgan Cinema has provided brands with a unique opportunity to reach highly valuable consumers through the unrivalled cinema experience. Val Morgan is the ultimate solution to connect brands with consumers within the most trusted advertising environment at scale through some of the world’s most unforgettable content.

VMO is an outdoor network, built for brands, powered by data, solutions and innovation, that reaches the right audiences in the right places at the right time across Australia and New Zealand. We give brands the opportunity to connect with consumers in the busiest places where people shop, work and play via formats that command attention and with content that compliments their daily routines. VMO is Outdoor Done Differently.

Val Morgan Digital is a suite of thriving media brands powered by communal passion. We believe passion-based communities are the future, and our brands, Fandom, The Latch, POPSUGAR, GameSpot, Tasty, BuzzFeed and LADBible allow us to cultivate collaboration across all facets of contemporary culture.

We’ve developed some of the most extraordinary innovations in the Australian media industry and across the globe.

Val Morgan’s data initiatives, CineTAM, CineTAM Live, and CineTAM Plus, provide clients with the world’s most advanced, measurable, and accountable platforms for planning and buying cinema advertising. These platforms offer insights into audience measurement, behavioural patterns, and psychographics patterns of cinemagoers and provide a deep audience segmentation to inform campaign planning.

In 2023, we concluded work with Amplified Intelligence to capture cinema attention data for the attentionPLAN platform, the first measurement of its kind globally, which discovered cinema captures more undivided attention than other media, with zero levels of non-attention.

At VMO, we’re at the forefront of innovation in Outdoor.

In 2014, we rolled out our DART technology which captures live, real-time data on audiences viewing our network giving clients access to demographic profiles and insights, AB & second-by-second creative testing, proof of campaign performance and proof of audience engagement. We also developed DART360 – a targeted, effective and efficient insights platform, empowering brands to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them.

More recently in 2023, we developed the most sophisticated personalisation solution in programmatic outdoor, DCOOH which dynamically optimises the right creative, to the right audience, at the right time, on exactly the right screen.