Commercial Radio & Audio
CRA is the peak industry body representing the interests of commercial radio broadcasters throughout Australia. CRA promotes the effectiveness of radio and audio to advertisers, manages audio research and insights, metropolitan and regional audience measurement surveys, revenue reporting, industry innovation including Radio 360 the Australian Podcast Ranker, industry codes and standards and regulatory and legislative matters. CRA also hosts the Australian Commercial Radio & Audio Awards and the annual audio advertising industry showcase, HEARD.
- Website www.commercialradio.com.au
- Company Size 11-50
- Primary Location Sydney, NSW
- Categories Industry Body
Overview
With a current membership encompassing 260 members, CRA represents 100% of commercial radio licensees, showcasing its significant impact and reach within the industry. This unity under CRA’s banner ensures a powerful voice in advocating for the sector’s interests, ranging from regulatory and legislative issues to marketing and digital innovation in DAB+ digital radio. The organization’s expertise spans various crucial areas including industrial relations, human resources, advertising, audience measurement, and research, catering to the comprehensive needs of its members, advertising agencies and advertisers.
The landscape of commercial radio in Australia has seen considerable changes, notably the consolidation of station ownership. Despite this, CRA’s membership remains robust, with over 30 operators owning commercial member radio stations, 80% of which are part of 12 major networks. This evolution underscores CRA’s role in navigating the challenges and opportunities within the industry, ensuring its members thrive in an ever-changing audio environment.
