Affinity
AFFINITY is a growth agency that looks at every business not as they are, but what they could be. An independent, full-service group comprising creative, media, CX & CRM, data & technology and consulting. AFFINITY has been awarded Australia’s most effective independent agency and has won 70+ effectiveness awards worldwide.
- Website www.affinity.ad
- Company Size 11-50
- Primary Location Sydney, NSW
- Categories Advertising and Creative Agency, Digital Advertising Agency, Media Agency
Overview
AFFINITY is a growth agency that looks at every business not as they are, but what they could be. An independent, full-service group comprising creative, media, CX & CRM, data & technology and consulting. Globally recognised as leaders in measured effectiveness, AFFINITY realises potential by pinpointing the right levers for profitable growth, leveraging the power of data and creativity. AFFINITY has been awarded Australia’s most effective independent agency (Global Effies Index) and has won more than 70 effectiveness awards worldwide.
We also do things a little differently from most agencies. For starters, we don’t employ any account service people. Instead, we give clients direct access to strategists as their primary contact, while project managers look after workflow. This means we can start having strategic conversations right from the beginning of a project.
Deep strategic and creative thinking are at the heart of everything we do. It may sound simple, but it’s very rare (especially in today’s business culture), to be able to step back, and truly think about what’s going to make a real difference. That’s why we’ve rebuilt our business model to ensure there is time to think. And time to produce measurable results which will change our client’s businesses for good.
And that’s what we mean when we say ‘Thinking first. Egos last. And outcomes always.’
Diversity & Inclusion
At Affinity, we’re dedicated to encouraging and promoting a supportive and inclusive culture amongst our employees in order to promote diversity and eliminate discrimination in our workplace.
We have implemented a diversity and inclusion policy to provide equality and fairness to everyone regardless of age, disability, gender identity, marriage and civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
We make sure all employees feel respected and are treated fairly when it comes to recruitment, promotion, training and all other benefits.
We also give all our employees help and encouragement to develop their full potential and to ensure that the individual talents of our workplace are fully utilised and appreciated.
Benefits
We know that foosball tables and pizza Fridays can’t make up for unsatisfying work or a bad work/life balance. That’s why we focus on making sure all our employees feel like they’re getting to do the best work of their careers in an environment that cares about them.
We put work/life balance at the forefront by ensuring enough thinking time, having no contact after hours as a rule, and by championing flexible working practices. We hope that by doing fulfilling work, feeling appreciated and having a good work/life balance that our extra benefits are just the cherry on top.
Here’s a list of just some of the benefits that make us unique:
- Flexible working practices
- Thinking Thursdays, a day of meeting-free focus time.
- Weekly Library Hour for self-directed learning.
- Fortnightly presentations from experts in The Lab.
- Workiversary and Birthday leave bonus.
- Individual Professional Development plans and training opportunities.
Culture
The best workplaces attract the best people. So, we intentionally create a culture that puts our employees’ thinking and wellbeing first. It’s led to us being recognised as one of AFR’s Best Places to Work two years running and Australia’s Most Outstanding Practice – Employee Wellbeing in 2022.
Here’s a list of just some of the things that make us unique:
- Regular Social Club events.
- Friday team lunch and drinks.
- Thinking time built into all our processes.
- No contact outside of work hours policy.
- Fortnightly Bright Spark award.
Awards
Awards are great to celebrate awards when they recognise discipline, rigour, hard analysis, and the outcomes we deliver for our clients.
If there’s one thing we truly value about the recognition we’ve received over the past decade, it’s the consistency. Since 2014 AFFINITY has been the most effective Digital Specialist Agency in Australia.
2022
AFR BOSS BEST PLACES TO WORK Media & Marketing Winner
AUSTRALIAN EFFIE AWARDS Bronze – Marketing Solutions Other Than Advertising
AUSTRALIAN EFFIE AWARDS Bronze – Clever Use of Research / or Data
AUSTRALIAN EFFIE AWARDS Finalist x2
2021
WARC EFFECTIVE 100 – Two Entries
AFR BOSS BEST PLACES TO WORK – Top 10 Winner Media & Marketing
2020
AUSTRALIAN EFFIE AWARDS Finalist – Return on Investment
IPA EFFECTIVENESS AWARDS Tim Broadbent Prize – Most Effective International Campaign
IPA EFFECTIVENESS AWARDS Silver
NEW YORK FESTIVALS – AME Silver – Branding
NEW YORK FESTIVALS – AME Silver – Media Planning- Best Use of Discipline
NEW YORK FESTIVALS – AME Silver – Travel & Tourism Products and Services
WEBBY AWARDS Official Honouree- Websites: Travel
AUSTRALIAN EFFIE AWARDS Bronze – Travel, Leisure and Media
AUSTRALIAN EFFIE AWARDS Finalist – Long Term Effects
AUSTRALIAN EFFIE AWARDS Bronze – Use of Data
