UnLtd, in partnership with Carat and Tag, have launched a new campaign with Raise the Age NSW to call on the NSW government to raise the age of criminal responsibility. The campaign aims to educate the public that the age of criminal responsibility in NSW is 10 and that is too young. Emily Mayo, Campaign…
Mindshare has been appointed to Foot Locker’s media planning and buying business across Australia and New Zealand. The GroupM agency will be responsible for performance and campaign media planning and buying for the footwear and apparel retailer across both markets, delivering strategic, data-led media planning, activation, optimisation, and measurement. A key task for Mindshare will be to…
Author: Natalie Harvey, CEO Mamamia As the dust settles after the US elections and analysis begins about how Donald Trump won so decisively, it’s true that there will be a confluence of reasons. What nobody on the left or right is arguing, however, is the seismic shift in influence from the old media to the…
“2024 has been the start of a new beginning for us, and I feel very optimistic about where we’re going,” Jane Huxley, CEO of Are Media, told Mediaweek following the presentation of the media company’s offerings in 2025. Are Media Ignite, held in Sydney on Thursday, outlined a roadmap for the company’s products, events, awards, and competitions in the new…
The Australian Traffic Network (ATN), today appointed of former Nine group business director, Heidi Sayers, as NSW sales director – a newly created role under national sales director Karen Holmes. With more than 20 years of experience across leading media companies, Sayers will drive agency and direct sales in the key Sydney market ahead of ATN’s major…
Bastion is proud to partner with Amcal in announcing a transformative new campaign, “Amcal. For You. For Life.” This campaign marks a significant moment for the iconic Australian pharmacy brand, which has been a cornerstone of family healthcare for over 85 years. The new campaign reflects Amcal’s enduring commitment to providing trusted care, professional advice,…
Auckland University of Technology’s ‘Bullseye’ are the 2024 winners for the Advertising Capstone Challenge proudly sponsored by Advertising Industry Careers. TBWA\Melbourne – The Disruption Company® and NAB have announced ‘Bullseye’ from Auckland University of Technology (AUT) as the winners of the 2024 Advertising Capstone Challenge (ACC). ‘11th Hour Studios’, a second team out of AUT,…
Lisa Squillace has been appointed head of GroupM Motion Entertainment for Australia and New Zealand. Squillace, who joins the company from Network Ten Paramount, will head up the media investment group’s Motion Entertainment division. She will be tasked with co-developing, co-producing, distributing premium content, and delivering bespoke brand opportunities. GroupM Motion Entertainment is GroupM’s global entertainment division, headquartered in…
Rory Heffernan has been appointed as chief executive officer of Atomic 212°, effective 1 November. Heffernan, who has been Atomic 212°’s national managing director for over two years, will succeed Claire Fenner who resigned earlier this month and leaves the independent media agency on 31 October. He was the first employee of Atomic 212°, joining the Sydney office in 2010 before moving…
To mark the start of a repositioning for Highpoint Shopping Centre, Bastion was challenged with a brief to showcase Highpoint as it is today – an elevated shopping experience in a premium environment. How do you Highpoint? is an open invitation for new and existing audiences to come and shape their very own Highpoint experience;…
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