OMA expands membership, adapts to shifting market
The Outdoor Media Association (OMA) has welcomed three new members – Just Look Media, Locus Outdoor, and TechMedia – reflecting the ongoing evolution of the Out of Home (OOH) industry. The expansion comes at a time of transformation, with the launch of the new audience measurement system, MOVE, and a focus on diversifying revenue streams. OMA CEO Elizabeth McIntyre highlighted the significance…