MiQ Australia and New Zealand has bolstered its leadership team with the appointment of seasoned media executive Chris Freel as chief revenue officer. The newly created role comes as the programmatic media company continues its rapid expansion across the region. Freel, a widely respected industry figure, brings more than 20 years of commercial media experience to the…

Life, health and wellbeing insurer AIA Australia has identified the 45 healthiest local government areas across the country as part of its new campaign, ‘AIA Vitality Zones’. Inspired by AIA Australia’s science-backed health and wellbeing program, AIA Vitality, the campaign is spearheaded by newly commissioned research which explores where Australians are leading healthier, longer, and…

Val Morgan Cinema, aiming to illuminate cinema’s role in reaching valuable younger demographics, has partnered with Kantar to conduct a comprehensive study. The focus? To quantify cinema’s impact within the broader audiovisual (AV) landscape, particularly concerning its ability to deliver incremental reach and optimise advertising efficiency. Tomorrow’s consumers, today’s trendsetters Recognising the pivotal role of youth audiences…

The Outdoor Media Association (OMA) has welcomed three new members – Just Look Media, Locus Outdoor, and TechMedia – reflecting the ongoing evolution of the Out of Home (OOH) industry. The expansion comes at a time of transformation, with the launch of the new audience measurement system, MOVE, and a focus on diversifying revenue streams. OMA CEO Elizabeth McIntyre highlighted the significance…

Digital outdoor media leader QMS has again joined forces with The Royal Children’s Hospital Good Friday Appeal to support its 2025 fundraising campaign across Victoria. Now in its third year of partnership, QMS is using its digital large format sites to drive awareness of the Good Friday Appeal and encourage Victorians to dig deep. The…

Initiative has unveiled its new strategy team lineup aimed at elevating the media agency’s strategy and product offering for client growth. The team is made up of well-earned promotions and new appointments and follows the recent appointment of Tom Dodd to the national chief strategy officer role. Stepping into Dodds’ previous role as national head of strategy is Ali Coysh who…

GroupM Australia & New Zealand have welcomed the appointments of Veronica Li, Ben Grace, and Claudia Domingues to its commerce team to drive transformation for clients across Wavemaker, EssenceMediacom, and Mindshare. Li, Grace and Domingues joined after the holding group developed a robust Commerce offering encompassing Strategy, Activation, Creative, and Data & Technology. The offering leverages proprietary tools, partnerships, and processes…

IAB Australia has today announced that Suzie Cardwell, Nine’s chief data officer, has been appointed chair of the IAB Australia board, with Sarah Myers, GM audience and marketing at REA Group, stepping into the role of deputy chair. The appointments come as part of a strategic leadership transition, with Cardwell succeeding Vanya Mariani, who stepped down following her…

Bastion Shine is kicking off 2025 with four new hires, strengthening its social media offering, as well as promoting Joanna James, who leads the communications, social and experiential team, to Managing Director Communications and Experience. Holly Dean joins the team as General Manager of Social, a newly-created role following significant growth in the agency. Holly…

The expansion of leading digital outdoor company QMS’ Sydney network has taken a significant step forward, with QMS officially taking on nine of Transport for NSW’s highly prized digital out of home assets in Sydney this year.  The new partnership with Transport for NSW covers high traffic locations in Cremorne on Military Road, Crows Nest…