The Australian internet advertising market has reached $4.2 billion for the March 2025 quarter, an increase of 11.6% year on year, according to the IAB Australia Internet Advertising Revenue Report (IARR) The report also showed that the local market experienced a much softer than usual seasonal decline in spend from the December quarter at -1.8% in 2025…

Australian independent media agencies are anticipating a rise in advertising expenditure for the 2025–26 financial year, according to the latest Indie Census from the Independent Media Agencies of Australia (IMAA). The annual census, released on 28 May, gathered responses from 157 agencies nationwide, offering insights into industry sentiment, channel expectations, and business plans for the year…

Despite tighter budgets and the threat of tariffs impacting the cost of goods, 55% of Australians still prioritise experiences over material possessions. The second annual Scout consumer study from full-service media agency Mediahub, “The Paradox of Purchase Decisions,” surveyed 1,000 Australians and uncovered a complex consumer landscape. The report revealed that dining out and travel top the…

Nine has announced the appointment of Brian Gallagher as Commercial Director – Audio to drive the next phase of growth for Nine Radio’s commercial offering. Gallagher, who has worked as Chief Sales Officer at Southern Cross Austereo, Chief Executive Officer at Ignite Media Brands, is currently the Chairperson of Boomtown. His new appointment is part of a…

Retail media business Cartology has appointed Robbie Lawson from Google and Sam Way from Coca-Cola into newly established senior leadership roles as part of a revised sales structure. Robbie Lawson will serve as General Manager, Commercial and Strategic Solutions, Everyday Needs, while Sam Way will take on the equivalent role across the Food category. Both will report directly to Tony Prentice, Chief Commercial…

The Push-Up Challenge campaign links push-up with the ability to provide life-saving mental health and suicide prevention support, via Mediahub and 303 MullenLowe. The ‘Your push is power’ campaign, which went live this week, demonstrates that when people come together and take small actions like a daily push-up, squat or lunge – at home or…

The Out of Home (OOH) industry is driving real behaviour change in promoting healthier eating habits, with Outdoor Media Association (OMA) members donating more than $41 million in advertising value since 2021 to encourage Australians to eat more vegetables. The latest initiative, Fresh Veg, Deliciously Affordable was developed in partnership with Health and Wellbeing Queensland…

Magnite, the largest independent sell-side advertising company, has launched the next generation of its SpringServe video platform, combining its award-winning ad server with the programmatic strength of the Magnite Streaming SSP. The upgraded CTV/OTT solution is designed to meet the evolving needs of premium streaming clients, with early adopters being Disney Advertising, LG Ad Solutions, Paramount,…

The Out of Home industry has today announced a net media revenue increase of 16.13 per cent for Q1 2025, reporting 334.1 million, up from 287.7 million* for the same period in 2024. Digital OOH (DOOH) revenue now accounts for 75.6% of total net media revenue year-to-date, up from 74.2% per cent* this time last…

EssenceMediacom Australia has appointed Maddison Keogh as APAC client managing partner for Uber. She will lead one of the GroupM agency’s most exciting and dynamic relationships across the APAC region and to continue to elevate client leadership. The appointment comes after EssenceMediacom was reappointed by Uber in 2024, when the Australian agency took on an expanded remit working across the APAC…