Magnite, the largest independent sell-side advertising company, has launched the next generation of its SpringServe video platform, combining its award-winning ad server with the programmatic strength of the Magnite Streaming SSP. The upgraded CTV/OTT solution is designed to meet the evolving needs of premium streaming clients, with early adopters being Disney Advertising, LG Ad Solutions, Paramount,…

The Out of Home industry has today announced a net media revenue increase of 16.13 per cent for Q1 2025, reporting 334.1 million, up from 287.7 million* for the same period in 2024. Digital OOH (DOOH) revenue now accounts for 75.6% of total net media revenue year-to-date, up from 74.2% per cent* this time last…

EssenceMediacom Australia has appointed Maddison Keogh as APAC client managing partner for Uber. She will lead one of the GroupM agency’s most exciting and dynamic relationships across the APAC region and to continue to elevate client leadership. The appointment comes after EssenceMediacom was reappointed by Uber in 2024, when the Australian agency took on an expanded remit working across the APAC…

The Outdoor Media Association (OMA) today has announced that Victoria’s Department of Transport and Planning (DTP) has joined as its newest member. DTP brings together key transport, planning, land, precinct, and policy functions within a single department to create thriving, connected communities across Victoria. As an asset-owner member, DTP represents the property owners of where…

Adgile has made two senior sales appointments with Marie Galinsky and Sidney Hunwick. Galinsky joins the video measurement company from Cartology and steps into the role of sales director, Melbourne, meanwhile Hunwick joins from MiQ in the role of sales manager, Sydney/Brisbane. “As we move fast into the outcomes era, the market and in particular major brands are coming to us…

UnLtd, our industry’s social purpose organisation, has appointed Philippa Moig as CEO. Philippa joins UnLtd from Google where she has been Media Leader ANZ since 2024, having previously held senior leadership positions at PHD, OMD, Carat and Mediacom. Philippa is well known in the industry for driving positive change and progress through her contribution to…

The Seven Network has refreshed its communications division, strengthening its leadership across key pillars of the business: entertainment, news, sport and digital. The changes are part of a broader strategy to align communications with audience growth, content leadership and commercial priorities. The appointments follow the elevation of Kate Amphlett to director of communications, a move the network believes…

The Outdoor Media Association (OMA) has announced the finalists for the 2024 OMA Creative Awards, celebrating outstanding creativity across six categories.   Judged by an exceptional panel of senior creatives, marketers, media leaders and industry experts – the inaugural awards drew a remarkable number of entries, far exceeding expectations in its first year.   Finalists – 2024…

Initiative has been appointed as the media agency of record for Aspen Pharmacare Australia, overseeing its brand portfolio of well-known consumer healthcare brands such as Maltofer, Coloxyl, Ural and Dymadon. The media agency’s remit includes all media buying, planning and strategy, as the healthcare company seeks to grow its market leading position in a highly competitive and regulated market. Jo…