Leading digital outdoor media company QMS is proud to announce the launch this week of its Paris 2024 Digital Screen Network supporting both the Olympic and Paralympic Games. Launching with Allianz, Stan, Toyota Australia and Patties Food Group as its first partners, the ground-breaking, audience-informed digital out of home (DOOH) network will showcase Olympic and…
Carat Victoria has retained the media account for Beacon Lighting, continuing its six-year-long relationship with the retailer. The dentsu agency will be responsible for all paid media strategy, planning and buying, including brand, performance and programmatic. Carat first won the Beacon Lighting account in 2018 before expanding the relationship in 2021. The partnership will now extend for…
“We’ve always been a content company that has inspired,” Are Media’s head of affiliate partnerships and business development, Lauren Leisk, tells Mediaweek. In an industry that thrives on relationships, Are Media has been pushing its content commerce strategy, using it to guide decisions about everything from the ad sales strategy, to the people the company is hiring….
Free TV today called for a serious rethink of the findings of the Senate Environment and Communications Legislation Committee’s inquiry into new laws to keep sport free on TV and make sure local Australian TV services are easy to find. Responding to the Committee’s report, Bridget Fair, Free TV CEO, said “Overall the Committee recommendations…
The advertising jobs market and the skills that organisations require ebb and flow depending on a range of factors. Advertising spend is heavily influenced by economic factors e.g. advertisers nervous about interest rates rises may reduce their budgets and switch from building their brand on TV to more tactical sales generating digital activities. To ensure…
Integrating artificial intelligence (AI) into marketing strategies and day-to-day digital marketing jobs has become more than just a trend—it’s a necessity. AI’s ability to process vast amounts of data, identify patterns, and predict outcomes has revolutionised how businesses engage with their audience, optimise campaigns, and drive results. In this article, we’ll delve into the ways…
Leading digital outdoor company QMS today announced an innovative new partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, that will empower advertisers to extend the reach and impact of their TV campaigns with digital out of home (DOOH). QMS will leverage Samba TV’s first-party TV viewership and…
A quarter of respondents had their data stolen with malicious intent. Dentsu said this proves brands must earn and maintain trust. 73% of Australians are fearful about data breaches within a company or brand, while 72% are concerned that organisations are selling their personal data to a third party, a Dentsu report has found. Now…
HubSpot is a leading customer relationship management (CRM) platform that provides a suite of tools for marketing, sales, customer service, and content management. Around the world, Hubspot have 205,000 clients using their products in 135 countries!! Hubspot is renowned for its inbound marketing methodology, which focuses on attracting, engaging, and delighting customers to grow a…
EMG / Gravity Media has confirmed the appointment of Scott Kinlyside as Managing Director, Australia. Scott Kinlyside’s appointment builds on the group’s recent announcement of key global executive leadership positions to the company, with EMG and Gravity Media merging to create one of the largest and most significant broadcast and technology production companies in the…
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