MFA NGEN took to the dodgeball courts across Brisbane, Sydney, and Melbourne for the 10th annual NGEN Charity Cup Dodgeball Tournament and raised $37,428 for UnLtd charity partner Bravehearts. More than 400 members of the NGEN community got involved by selling raffle tickets for prizes generously donated by industry supporters, including a 15,000 feet tandem skydive donated by…
Independent media agency Atomic 212° has launched a campaign for glass company O’Brien, aimed at younger consumers. The Stop! Repair time! campaign is the first time the 100-year-old glass repair and replacement provider has used BVOD, YouTube, and gaming ads to complement its linear TV advertising. The agency’s new ad, aimed at people aged 18 to 34, introduces singing French…
Cartology’s retail out-of-home partnership with Vicinity Centres has resulted in over 1,000 digital screens on track to be live by July. Australia’s largest shopping centre, Chadstone, is among the first to have been impacted by the partnership with Cartology. Chadstone receives over 20 million annual visits. The first portion of screens in Chadstone are completed, and…
Integrated marketing and communications agency, Bastion, has announced Samantha Hansen as its partnerships marketing director. Hansen comes to the role from a freelance capacity as an FMCG marketer, with previous experience leading partnership leveraging strategies for brands including Coca-Cola, Mount Franklin, Powerade, and Chupa Chups. Commenting on her appointment, Hansen said: “I’m looking forward to working with the…
Hatched Sydney has expanded its team with the senior hires of Laura Comber as business director and Berlian Ayudya as strategy director. Danni Dimitri, managing partner and head of strategy, said that the independent agency “hit the jackpot” with Comber and Ayudya. “Laura possesses such warmth; she truly is a natural people leader,” Dimitri said. “And Berlian has a unique perspective…
The Media Store has won the media account for the Melbourne Royal Show, Victoria’s largest annual community event. The independent media agency’s remit includes media strategy, planning, and buying across all channels as well as partnership and contra management. Grace Usher, marketing campaign manager for the Melbourne Royal Show, said: “The Media Store were highly engaged throughout…
Gravity Media, a leading global provider of complex live creative production and media services, today confirmed details for the global coverage of this year’s Crankworx Cairns. Gravity Media Australia will deliver the international broadcast technology and production outcome for Crankworx Cairns, the world’s largest mountain bike festival across 22-26 May. Coverage of Crankworx Cairns will…
Nine today announces that Nikki Rooke has been promoted to Director of Sales – Total Television, one of Australia’s most senior commercial roles. Currently Director of Sales – Sydney, with commercial responsibility for Nine’s TV, streaming, audio and publishing assets, Rooke will lead Nine’s national total television sales team overseeing Metro TV, Regional TV and BVOD….
For the second year in a row Carat has been named Helen Filov Media Agency of the Year at the Campaign Brief WA Awards. For Nova 93.7 it is three years in a row with their announcement tonight as Campaign Brief’s Media Organisation of the Year. These awards are judged via industry our industry polls…
It’s been a year of growth and transformation for dentsu Queensland and its people, which managing director Chris Ernst credits to the agency’s journey of simplifying its business offering and employee proposition. “There’d probably be a keyring for the keys to that success,” Ernst joked. He explained to Mediaweek that the agency “created one emotional connection between one group of people…
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