AANA launches training courses to help companies be brand safe

AANA launches training courses to help companies be brand safe

The Australian Association of National Advertisers (AANA) has launched three training courses designed to help companies be brand safe by ensuring they understand and comply with the industry advertising codes and standards. The new courses are essential training for all marketers and set a new benchmark for responsible advertising standards in Australia. The three courses include the Code of Ethics,…

QMS partners with Bupa for 2024 Paris Paralympics

QMS partners with Bupa for 2024 Paris Paralympics

Leading digital outdoor media company QMS today announced health and care company Bupa is the latest partner to join its Paris 2024 Digital Screen Network for the 2024 Paralympic Games. As the Official Healthcare Partner of Paralympics Australia, Bupa is committed to helping all Australians live longer, healthier, happier lives and making a better world….

VMO launches retail media network across New Zealand – VMO Shop

VMO launches retail media network across New Zealand – VMO Shop

Let’s talk shop: the new VMO Shop network will see 100+ screens installed across 20 metro and regional locations, growing to more than 50 shopping centres. Sydney, NSW – VMO has announced the launch of its retail media network, VMO Shop, across New Zealand. VMO has secured the rights to 20 prominent centres across Auckland,…

Retail Media Coles 360
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Retail Media Coles 360

Retail Media Coles 360: Retail Media Networks have been set-up all over the world. It’s not just the US or Europe – there is lots of innovation in Retail Media Networks in Latin America, Asia, Australia, New Zealand – and we are going to profile some of them here on Internet Retailing. Originally published Internet…

ADMA and Mark Ritson team up to launch Capability Compass
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ADMA and Mark Ritson team up to launch Capability Compass

ADMA, Mark Ritson and industry CMOs have teamed up to create a marketing skills assessment tool that identifies knowledge gaps for marketers. Capability Compass aims to address the need for continuous skills development in an industry marked by rapid technological advancements and changing market demands. The assessment tool launches as new research reveals huge gaps in Australian marketers’…

The Creative Census puts the spotlight on creativity

The Creative Census puts the spotlight on creativity

The Creative Census is back for the third year running – the annual survey of Australia’s media and marketing industries, measuring creative thinking. The 24-question survey asks participants working in media publishers, agencies (media, creative, content, production, communications) and consumer marketing for their perceptions about the level of creativity, collaboration, and innovation in their company,…

Bernard Salt joins Boomtown to spotlight ‘regional super consumer’

Bernard Salt joins Boomtown to spotlight ‘regional super consumer’

According to demographer and columnist with The Australian, Bernard Salt, the biggest factor driving major life choices for Australians over the last hundred years has been “the relentless, obsessive pursuit of lifestyle and quality of life.” As a result, he predicts that the next 10 years will be “the time of the regions,” experiencing a surge in…

Media Movers: Tanya Vragalis, Cosima Marriner, Travis Kirk, Amy Bradshaw, Mitchell Long

Media Movers: Tanya Vragalis, Cosima Marriner, Travis Kirk, Amy Bradshaw, Mitchell Long

Mediaweek’s Media Movers charts the biggest people moves in the industry over the past fortnight. Cosima Marriner was named editor of the Australian Financial Review. Tanya Vragalis returned to M&C Saatchi to become managing director, seven years after she left the agency to join TBWA. Paramount promoted Travis Kirk to the newly-created role of commercial partnerships director – ad sales, Sydney. HAVAS Group appointed Richard Clarke as its…

GroupM and Pacvue launch integrated commerce management solution

GroupM and Pacvue launch integrated commerce management solution

GroupM has launched a global integrated commerce management solution with commerce technology provider, Pacvue. The solution aims to eliminate technology silos by unifying bespoke insights, media management, and retail operations exclusively for GroupM’s clients, the agency said. Retail media remains the fastest-growing segment in digital advertising and is expected to represent 15.1% of total global ad…

Affinity to lead ActewAGL’s marketing

Affinity to lead ActewAGL’s marketing

Affinity has signed on to lead utility company ActewAGL’s full-service marketing remit, working as an extension of its Canberra team. The scope covers brand, product strategy, creative and campaign development, customer experience, martech, and digital. Affinity said the win widens the business’ positioning as a brand growth accelerator. “We have ambitious targets in a sector with many opportunities and…