Swinburne University of Technology has appointed Principle Media Group (PMG) as its sole supplier of media planning and buying services for the next three years. PMG was chosen following a comprehensive process to enhance Swinburne’s media strategies and delivering value-driven outcomes. Swinburne’s chief marketing officer Carolyn Bendall says choosing PMG as the university’s media partner…
Cartology has today announced the growth of its sales team under the new appointment of media executive, Tony Prentice as Director of Client Partnerships and Sales. Tony joins Cartology with over 25 years of media experience and background across digital and out of home, most recently as Chief Revenue Officer at Mamamia. Tony will commence…
The 2024 Advertising Capstone Challenge (ACC) is officially underway, offering a career-defining opportunity to final year advertising and marketing students across Australia and New Zealand. TBWA\Melbourne – The Disruption Company® and NAB are taking on the role of year’s industry partners. Launched in 2016, the Advertising Capstone Challenge was designed to help bridge the gap…
Leading digital outdoor media company QMS has revealed an Australian first, with inaugural partner Nike taking over Australia’s newest 3D digital billboard. To launch their summer campaign “Winning Isn’t For Everyone”, Nike celebrates beloved Australian Women’s Football team, the Matildas, with innovative full motion 3DOOH creative that was developed collaboratively with Amplify, Mindshare and QMS. …
Arla Foods has appointed Mediahub as its strategic media partner in New Zealand, extending the agency’s partnership with the brand; it was appointed media agency of record in Australia in 2022. The agency will undertake full-funnel strategy, planning, and buying across all channels for the global dairy cooperative’s brands in New Zealand. Sue Squillace, Mediahub CEO…
Anathea Ruys is a seasoned CEO with over 25 years of leadership experience spanning Australia, New Zealand, the USA, and the Asia Pacific. As the CEO of UM Australia, her career is marked by a strong commitment to bridging the gap between brands and consumers to foster substantial business growth. Committed to inclusivity, she actively supports…
ABC NEWS was Australia’s leading news brand in June, with almost 12.6 million unique visitors in June compared to news.com.au, which had 12.4 million unique visitors, according to Ipsos iris data for June. This comes as ABC NEWS prepares to launch a major upgrade and update to the site, which is currently in a “beta” testing…
UM held its seventh global Impact Day on 18 July, across more than 50 countries and 100+ offices worldwide. In Australia, more than 400 employees from Sydney, Melbourne, Brisbane and Canberra united under the theme “ONE Day, ONE UM, ONE Better World” to help domestic abuse organisation Rize Up and Roundabout Canberra. Anathea Ruys, CEO of UM Australia said Impact…
Leading digital outdoor media company QMS is pleased to announce that Woolworths is the newest partner to sign on to its Paris 2024 Digital Screen Network for the Olympic and Paralympic Games. Woolworths joins Allianz, Stan, Toyota Australia and Patties Food Group as partners in the innovative digital out of home (DOOH) network that is…
As a B&T Women In Media Women in Media 2022 Social Change Maker and 2023 Executive Leader, Jacquie Alley, chief operating officer of The Media Store, is passionate about leaving the industry a better place than when she left it. Taking time out of her busy schedule changing the world, Alley sat down with Sparrow…
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