About us
We’re passionate about showcasing the amazing opportunities the creative, advertising and media industry has to offer. We’re dedicated to educating a broader audience about the diverse possibilities within the sector, encouraging individuals to explore and contemplate a career in this vibrant field.

Leadership

Adam Elliott
Co-founder & CEO
Adam spent 21 years working in the Australian media industry, starting as a sales assistant for Channel 9 and rounding out his corporate career as National Sales Director for the Seven Network. In this most recent role, Adam was responsible for a sales team of 250 people operating nationally and a sales target of over $1bn. At AIC, Adam is responsible for business strategy, industry partnerships, client relations and sales.

Owen Joyce
Co-founder & COO
Owen has a 20-year career in senior leadership roles. In 2000, Owen co-founded an IT training company which, in 2004, was acquired by Seek Ltd. Since then, he’s held senior positions with several businesses (some as co-founder), all predominantly focused on learning and careers. At AIC, Owen works closely with Adam on business strategy and is also responsible for technology, operations and marketing.
Advisory Board

Greg ‘Sparrow’ Graham
In Greg’s 30+ years in advertising, he has worked for a number of high-profile creative agencies; DDB, Burnett’s & JWT. In 1997 he launched Mindshare’s Melbourne office as Managing Director and worked for WPP/GroupM for over 25 years. Recently announced an MFA Hall Of Famer, Greg is also editorial consultant for B&T Magazine.

Julie Anne Longano
Julie Anne grew up in media, working in Media Sales at Southern Cross Austereo, Media Planning at IPG Mediabrands, Sponsorship Management at Dentsu Aegis Network, Operations at CHE Proximity (now CHEP Network) and Partnerships at the Australian Football League. For the last five years, Julie Anne has run her own recruitment firm, Peeps Consulting, specialising in the media sector.

Sue Squillace
With 25 + years in the industry, Sue is an established and experienced media leader who is passionate about people and building high performing teams. Awarded the B&T Women in Media award in 2017, Sue is also an active member of the Cerebral Palsy Alliance co-chairing fundraising events utilising the industry’s assets to do good. Sue has held executive leadership roles at Starcom, Carat and Dentsu and founded Spark Foundry for Publicis in 2004. Sue recently became CEO of Mediahub in ANZ, a full-service agency which is a joint venture partner with IPG Mediabrands and Attivo.

David Reid
David is a respected Advertising Lecturer at Swinburne University of Technology in Melbourne and brings with him a wealth of academic and industry knowledge. David is not only an accomplished award-winning educator, he is also completing his doctoral studies focusing on enhancing employability and work-integrated learning within the fields of advertising and marketing. His industry-focused approach to education is exemplified by initiatives such as the Advertising Capstone Challenge (which he co-founded in 2016), which seeks to bridge the gap between education and industry practice.
SPOTLIGHT
The industry bodies driving success in advertising & media.
Industry bodies play a crucial role in fostering collaboration, setting standards, and representing the collective interests of businesses within our sector. They also act as advocates for their members, liaising with regulatory bodies and policymakers to shape favourable business operating environments. Click the link below to find out more about some of Australia’s ad & media industry bodies.