Leading digital outdoor company QMS today announced it has won a tender with The Hills Shire Council, that will add two new premium digital assets to its growing Sydney network.
The appointment, which followed a competitive tender process, is part of QMS’ ongoing investment in the strategic expansion of its NSW portfolio, which includes the market-leading, premium digital City of Sydney street furniture network.
The Hills Shire is one of the fastest-growing local council areas in NSW. Home to 200,000 people, it includes suburbs such as Castle Hill, Kellyville, Dural, Rouse Hill, West Pennant Hills, Annangrove, plus the key business districts Norwest and Bella Vista.
Strategically positioned on key overbridge locations in Kellyville, these new premium digital billboards will provide advertisers with the ability to reach and influence a growing, affluent and highly desirable audience.
QMS Chief Operating Officer, Sara Lappage, said: “We are proud to be working with The Hills Shire Council to continue the expansion of our digital footprint into this largely untapped part of Sydney.”
“Both these state-of-the-art digital assets will give advertisers a new way to reach highly sought after and growing audiences in an area that has limited digital large format opportunities,” she continued.
Expanding the coverage and reach of its network is one of QMS’ key strategic priorities for 2024 with two-thirds of its development plans focused on the Sydney market. Further announcements on some of these core developments are expected to be made soon.
Expanding the coverage and reach of its network is one of QMS’ key strategic priorities for 2024 with two-thirds of its development plans focused on the Sydney market.
CONTINUE READING
Related Articles
Here’s a selection of additional articles that may interest you. If there are industry news items, opinions or learning resources you’d like to see here, let us know.
