Senior Designer - Marketing & Web Design Department, Golf Business

Job Description:

Business Overview
Rakuten Group provides over 70 services across a wide range of fields, both domestically and internationally. These include internet services such as e-commerce, travel, and digital content; FinTech (financial) services like credit cards, banking, securities, e-money, and smartphone payment apps; mobile services including our mobile carrier business; and professional sports. By organically connecting these services around a membership centered on Rakuten members, we have formed the unique "Rakuten Ecosystem" that is unlike any other. Rakuten's Business in Numbers: https://corp.rakuten.co.jp/careers/services/

Department Overview

Within the Rakuten Group, the Golf Business is experiencing remarkable growth. It's not merely limited to being one of Japan's largest golf course reservation services; it's also diversifying its operations to lead the golf industry. We aim to create services that captivate many golfers across the entire golf ecosystem, including golf equipment e-commerce, lesson bookings, driving range searches, memberships, competitive events, and even golf course management consulting. Furthermore, leveraging our extensive knowledge in reservation businesses, we also operate Rakuten Travel Camp.

Position:

Why We Hire
The group you would belong to is primarily responsible for UX/UI design, operational tasks, and the creation of landing pages for campaigns, among other things. The mission of this team is to maximize user convenience through appropriate UI/UX design and contribute to increasing users across various services. There are few other environments that offer such a multifaceted service expansion within the golf genre. This is a rewarding role where your design will significantly enhance the experience value for all golfers. Moreover, you will have the opportunity to be involved in numerous diverse projects, offering abundant chances for significant growth as a designer.

Reason for Recruitment:

To strengthen our organizational structure for further business expansion.

Appeal of the Business & Organizational Phase

Designing the "Future of Golf" in a Growing Market. While backed by the stable foundation of the Rakuten Group, the golf business is currently in a significant growth phase. It's not merely limited to being a reservation service; it's actively building out an entire golf ecosystem, including e-commerce, lessons, driving ranges, memberships, competitions, and consulting. This dynamic phase means that the designs you contribute will have a substantial impact in shaping the future of the entire golf industry. Because it's still being built, your ideas and UI/UX designs will directly enhance the experience for many golfers and allow you to feel the tangible results of contributing to business growth.

Career Steps - Diverse Design Experience

  • Within the single genre of golf, you will gain experience designing across a wide range of media, including e-commerce sites, reservation systems, information sites, apps, and even printed materials. This allows you to develop a broad perspective and skills as a generalist, not limited to a specific domain.
  • Enhanced UI/UX Design Expertise
    With a mission to improve user convenience, you will deepen your UI/UX design experience, consistently adopting a user-centric perspective. Experience with large-scale services and e-commerce sites is welcomed, meaning you will hone your design skills to handle complex user flows and diverse needs.
  • Growth into a Business-Minded Designer
    You will develop a design thinking approach that considers business strategies and KGI/KPIs, rather than just focusing on aesthetics.
  • Design System Building & Operation Experience
    You will have the opportunity to be involved in the construction and operation of design systems, which are indispensable for large-scale services, acquiring critical skills to improve overall organizational design quality.

Position Details

  • UI/UX Strategy and Design
    Identify UX challenges and propose improvements based on user research and data analysis. Design UI/UX through user flows, wireframes, and prototyping. Create testable and verifiable prototypes using tools like Figma. Handle all aspects of UI/UX design for feature improvements and new feature development.
  • Website and Application Design Production
    UI design for websites and applications, including golf course reservation services, e-commerce sites, lesson bookings, and member services. Design production for campaign pages, special feature pages, and landing pages. Design production for various promotional materials such as banners and email newsletters. Ensure high-quality and consistent visual design in accordance with brand guidelines.
  • Design Quality Management and Improvement
    Ensure design consistency and efficiency through the operation and improvement of design systems. Propose and implement regular UI/UX improvements for existing pages. Develop and update design guidelines. Manage quality through design reviews.
  • Coding and Implementation Collaboration
    Front-end implementation using HTML, CSS, and JavaScript (or close collaboration with the implementation team).
  • Other
    Initiatives to improve production efficiency and quality using the latest technologies such as AI. Graphic design for printed materials (posters, flyers, etc.), logos, and icons. Management of production member progress and training (if management experience is possessed).

Work Environment

Organizational Structure
Overall Department: Approximately 180 members
Team: 9 members
Manager (1 person)
Members (8 people)
Age Range: Primarily experienced professionals in their 30s to 40s.
Ratio: New graduates (10%) / Mid-career hires (90%)
Background of Mid-Career Hires
Web production company
Career Path Examples
Promoted to team leader within 2 years of joining, and currently active as a manager one year later.

Mandatory Qualifications:

  • Practical experience in UI/UX design.
  • Over 5 years of practical experience in web design production.
  • A person who can propose designs that include operations.
  • Experience using production tools such as Photoshop and Illustrator.
  • Ability to understand business acumen and propose strategic designs.
  • A strong commitment to ensuring user experience and quality.

*Please submit your portfolio.

Desired Qualifications:

  • Experience in coding using HTML, CSS, and JavaScript
  • Practical experience with e-commerce sites or large-scale websites
  • Experience using prototyping tools such as Figma
  • Experience in design system construction and operation
  • Experience in print design
  • Experience in video production
  • Experience in graphic production such as logos and icons
  • Interest in or experience with improving production workflows using AI
  • Management experience
  • Interest in and experience with golf

Other Information:

Additional information on Location
Rakuten Crimson House 1-14-1 Tamagawa, Setagaya-ku, Tokyo
Additional information on English Qualification
TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country. Proof of qualifications will be required by the time of the job offer. If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

Rakuten Group, Inc. Homepage Link - Benefits:https://corp.rakuten.co.jp/careers/benefit/ - Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed - Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/

#creative #designer #UX #commerce #RakutenGORA
In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world.

If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要項(JP) before applying.

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Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions.
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Rakuten
Posted: December 8, 2025
Closing: December 08, 2026
Tokyo, Japan
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