Marketing Supervisor, Pepsi;市场主管，百事品牌

Overview

• Support platform leader to improve zero sugar brand IH and OOH penetration, and elevate brand power
• Grow OPKA business and enhance customer partnership
• Maintain beverage external PR image, support to manage& mitigate PR crisis

Responsibilities

• Support Pepsi Zero Sugar on-line digital & social key creative assets and below-the-line activations including Packaging/POSM design, on-ground program development, and bottler alignment.
• Drive ZS NPD Treats project landing, including online social campaign key creative development and offline experiential landing
• Lead Pepsi OPKA campaigns & activations, including key asset development, activation execution, and customer coordination.
• Coordinate beverage PR annual planning, PR activations and PR tracking & crisis management. Drive both internal coordination with different brands, and external agency execution
• Management AFH Music Arena social planning & monthly activations
• Support on critical business plan development: JBP, AOP, QPP
• Support on monthly business shipment/ Nielsen/ Kantar tracking
• Manage A&M budget and contracts to assure full alliance with financial control policies and executed accordingly to China region DOA

Qualifications

• Strong project management skills to manage multiple campaign timelines and deliverables
• Alibility to translate consumer insight to creative idea, and interpret creative briefs and contribute to brand-aligned content development
• Equipped with analytic skill with internal reporting dashboard and key implication to sum up in Excel and Power point
• Ability to coordinate across internal teams, external customers & external agencies with professionalism and clarity
• Clear and concise written and verbal communication
• Able to work in a fast-paced environment and adapt to shifting priorities