Marketing Supervisor, Pepsi;市场主管，百事品牌

Overview

• Support platform leader on Pepsi premium portfolio propositioning & campaign execution to drive penetration & expand occasion

Responsibilities

• Develop Pepsi premium portfolio activations, including traditional trade/E-com/ OP channels/ O2O etc. touch points for consumer & customer communication
• Lead on campaigns’ below-the-line activation including pack/POSM design, on-ground program development, and bottler alignment
• Support on developing and alignment thematic campaigns
• Support on developing campaigns’ creative platform including digital touch point for marketing communication
• Support on critical business plan development: JBP, AOP, QPP
• Support on monthly business shipment/ nielsen/ kantar tracking
• Manage A&M budget and contracts to assure full alliance with financial control policies and executed accordingly to China region DOA

Qualifications

• Strong project management skills to manage multiple campaign timelines and deliverables
• Alibility to translate consumer insight to creative idea, and interpret creative briefs and contribute to brand-aligned content development
• Equipped with analytic skill with internal reporting dashboard and key implication to sum up in Excel and Power point
• Ability to coordinate across internal teams and external agencies with professionalism and clarity​
• Clear and concise written and verbal communication​
• Able to work in a fast-paced environment and adapt to shifting priorities​