Marketing Assistant Manager, Gatorade;市场助理经理，佳得乐
Overview
This role is expected to support brand / marketing and innovation related initiatives for the all-new daily hydration platform (Propel). The candidate will carry out aligned strategies and help execute key initiatives while working closely with cross-function teams and the bottlers to deliver high incremental growth starting from the immediate horizon.
Given the category complexity, the intense competitive landscape and the urgency to deliver a breakthrough portfolio via a new brand, a candidate with a solid track record in marketing, brand building, innovation as well as campaign/activation is needed to set up this new platform and eventually lead / build the platform into a size-able business contributing to the overall growth ambition of PEPSI's hydration segment.
Responsibilities
- SUPPORT BRAND / MKT and Launch of PROPEL: Expand into Daily hydration & drive growth
- Equity: Support IMC campaign and related development + operations
- Equity: Support digital / social campaigns and seeding initiatives
- E2E: Facilitate / lead customer collaboration and activation operations
- E2E: Support trial program (mechanism, development, post analysis)
- Product: Support NPD related development (AW, concept, packaging)
Qualifications
- 1. Minimum of 3 years marketing experience, with track record and experience in branding, communications, portfolio development and innovation
- 2. Successful track record in supporting brands with hands on experience in delivering strong growth to brand and/or business
- 3. Experience in innovation and portfolio setup / development with successful track record of supporting the launch of new products / brands in China
- 4. Strong cross-functional and relationship management skills and the ability to work, lead and resolve conflicts and challenges while achieving the set out goals and timelines
- 5. Capable of complex problem solving, ability to work well in high stress conditions with strong sense of urgency
- 6. Knowledge in beverage category / bottler model and industry connections with brand passion
- 7. Bachelor or Master’s degree in relevant field of study
- 8. Proficient communication and influencing skills in matrix international organizations
- 9. Hands on marketing experience from planning to executions with proven success
- 10. Fluent in English and Mandarin
