Commerce Media Lead

Overview

Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.
At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet.

The position partners closely with the ANZ Executive Leadership Team and key functional leaders across marketing, supply chain, sales, finance, R&D and insights to drive profitable growth for PepsiCo & customers.

For you:
Competitive benefits package:
Annual bonus
Car allowance p.a.
Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio
Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out)
Lease Plan
Health & Wellness programs:
Discounted private health insurance
Financial coaching
Counselling sessions
Flu vaccinations
Skin checks
Professional development programs
Global career opportunities

Job Overview:

The Commerce Media Lead is accountable for driving discoverability and conversion at the digital point of purchase.
This role owns Commerce Media, Paid and Organic Search, and Digital Perfect Shelf optimisation, ensuring shoppers can find and choose our products across key digital retail platforms. The role is both transformational and performance‑led—building modern commerce capability while delivering measurable, incremental growth.

This leader owns the platforms, investment, and operating rhythm, translating strategy into high‑performing, always‑on execution across all retailers.

Responsibilities

• Search & Retail Media Strategy (SEO & SEM)
• Full‑Funnel Search Leadership
• Performance Commerce Media
• Commercial Analytics & Insights
• Skai – Product Ownership
• The Perfect Digital Store: Content & Asset Optimisation
• Syndication & Consistency
• Data Impact – Product Ownership
• Platform Ownership & Ways of Working
• Leadership & Operating Model

Qualifications

+5 years in Digital Transformation, eCommerce, or Tech-enabled Sales
Expert-level knowledge of GS1 Standards/GDSN and PIM/DAM platforms such as Salsify or Akeneo
Demonstrated ability to develop and manage performance marketing programs to deliver strong ROI with experience across platforms such as Cartology, Criteo, Skai, and Epsilon
Demonstrated experience in a fast paced eCommerce environment
End to End management of the online shopper experience
A clear understanding of both the latest UX / CX principles and how to apply them
Deep knowledge of full eCommerce stack and advanced in data analytics
Demonstrated experience with Content Management Systems (CMS)
Experience of SEO principles in relation to content management
Entrepreneurial mindset and disruptive thinker willing to challenge the existing assumptions and guardrails within e-Commerce to accelerate the growth
Can succeed in ambiguity – Highly adaptable in less-structured, fast-paced environments (able to “jump in” and contribute even when facts are not 100% clear in this ever changing space); ability to quickly determine solutions

About us:

We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career. We offer you:
An opportunity to join a Global FMCG Company and a Top Employer of Choice!
A competitive benefits package
Personal and Professional Growth Opportunities
Health and Wellness Programs