Assistant Manager, Campaign Marketing and Sponsorship

Responsibilities:

This role is to support Senior Customer Campaign Manager in developing and implementing strategy to enhance customer experience, distributor professionalism, as well as identify business opportunities for incremental revenue.

Customer campaign

• Initiate and develop customer campaigns both from corporate and channel perspective to improve customer satisfaction and drive business sales. The customer campaigns shall cover different line of business such as Health and Life PC SME business units.
• Develop and implement customer activation programmes to generate leads and acquire new customers for different business units.

Customer contact programme

• Develop and implement event-trigger cross-sell programme to boost business sales and enhance customer experience.
• Identify business opportunities based on customer/policy cycle and life stage taking into consideration of customer value and market segmentation.
• Manage partnership programmes for different business initiatives (e.g. Heath and Life PC SME).
• Coordinate and support the production of marketing / promotion collaterals (e.g. leaflet roadshow collaterals and souvenir).
• Monitor programme budget and expenses as well as programme results.

Event management

• Champion and organise large and small-scale of sponsorship events or customer events to enhance AXAs brand preference, customer engagement as well as lead generation.

Sales tool enhancement

• Work with various business units to develop sales tools based on protection gap analysis financial need analysis.
• Work with distributor to develop infographics and case studies.

Qualifications:

• University graduate or equivalent.
• 5 years of relevant working experience.
• At least 2 years relevant experience in planning and executing customer campaigns or customer activation promotions.
• Broad knowledge of insurance industry or financial services.
• Able to work independently tackle multi-projects simultaneously and able to work under stress.
• Creative thinking, customer-centric, detail-minded and self-motivated.
• Good data sense, strong analytical skills and business sense.
• Strong communication skills with strong writing skills in both English and Chinese.
• Excellent interpersonal skills and is a good team player.

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.

Click here to learn more about our Benefits, Culture, & Career Development.