Marketing Specialist (China - APAC)
Overview
Company Overview:
Connecting clients to markets – and talent to opportunity.
With 4,300 employees and over 400,000 retail and institutional clients from more than 80 offices spread across five continents, we’re a Fortune-100, Nasdaq-listed provider, connecting clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.
At StoneX, we offer you the opportunity to be part of an institutional-grade financial services network that connects companies, organizations, and investors to the global markets ecosystem. As a team member, you'll benefit from our unique blend of digital platforms, comprehensive clearing and execution services, personalized high-touch support, and deep industry expertise. Elevate your career with us and make a significant impact in the world of global finance.
Business Segment Overview:
Corporate: Engage in a deep variety of business-critical activities that keep our company running efficiently. From strategic marketing and financial management to human resources and operational oversight, you’ll have the opportunity to optimize processes and implement game-changing policies.
Responsibilities
Job purpose:
The job requires focus on improving client’s digital experience through various tactics such as campaign management, banner designs, video content generating, website journey setup, paid acquisition landing page designs and improvement of client’s onboarding journey experience, this job requires leverage your expertise to identify emerging opportunities and adapt strategies accordingly, keeping the business ahead of the curve.
Primary duties will include:
- Enhance user journey through our website, and improve client’s customer experience by client segments, platforms and trading products
- Act as the marketing product owner for interactions across internal function teams to ensure the digital marketing initiatives delivered in an effective and efficient manner
- Work closely with internal team to support digital collateral production to meet business requirements, including website pages, new landing pages, content, imagery, video and user interfaces with the website
- Creates client journey maps through first-hand experience of our websites and platforms
- Research best UX practices and industry trends
- Works closely with Website Editors and Regional business team members
- Learns how customer feedback tools are implemented on the website
Qualifications
To land this role you will need:
Ecommerce, marketing, or equivalent degree level educated
Native Mandarin language speaker
Understanding of China online internet, mobile internet environment and user behavior
Solid e-commerce related marketing product owner/customer experience management experience at a similar level within digitally led marketing organisations
Experience and familiar with morden digital marketing systems like Google Analytics, website CMS, Figma
Proficiency in using analytics tools to measure and optimise performance
Strong communication and collaboration skills to work effectively with cross-functional teams and external partners
Knowledge of SEO, AI SEO (GEO/AEO) is preferred
Understanding of online trading (FX, CFD, Stocks trading) experience, with insights financial brokerage industry is preferred
What makes you stand out:
Fast learner with data driven business sense
Self-motivated
Excellent writing, communication and organizational skills, with proficiency in the relevant software such as Microsoft Office Suite
Problem solving skills and passion for result driven solutions
Attention to detail
Results driven/commercially orientated
Proactive and goal orientated
Ability to work to tight deadlines and to prioritize effectively
Working environment:
4 days in office, 1 day remote
#LI-Hybrid #LI-RH1
