Marketing Officer

Role title

Marketing Officer - Buyer Product

Department

Marketing / Buyer Product Marketing

Location

Accra, Ghana, with travel to buyer meetings, trade events, partner locations, fulfilment centres and other operating markets as required

Grade

Officer-level role; final internal grade and band subject to the approved job-grading framework

Reports to

Marketing Manager

Direct reports

Marketing Interns assigned to the Buyer Product portfolio

PRIMARY MANDATE

Execute measurable digital, performance, growth and product-marketing strategies that grow qualified awareness, lead generation, verified sign-ups, activation, adoption and retention for CF Buyer, while giving the Marketing Manager and Sales team reliable visibility and control over campaign performance and lead conversion.

Detailed responsibilities

• Buyer marketing planning and campaign execution
• Segmentation, account targeting and buyer insight
• Digital, performance, account-based and growth marketing
• Lead management, Sales coordination and pipeline visibility
• Product activation, lifecycle engagement and retention
• Content, thought leadership and sales enablement
• Events, partnerships and market activation
• Analytics, reporting and continuous improvement
• Intern supervision, budget, data and marketing controls

Required experience, qualifications and technical capabilities

• Required experience
• Qualifications