Campaign Lead

At Sports Direct, our team members are highly passionate about inspiring, motivating and empowering our customers to better their best. We believe that people ultimately want to lead a healthy and fit way of life and we want to empower them to do so by providing correctly fitted footwear, sports gear and personalised service. From their first pair of shoes to their first football, our team are there to ensure that whatever activity they want to do, they’re wearing the right shoes and using the best equipment.
Sports Direct is growing rapidly across Australia, and we’re looking for a Campaign Lead to help bring the brand to life across our expanding store network.
Reporting to the Marketing Manager, you’ll take ownership of the Australian campaign calendar, turning commercial strategy into high-impact campaigns that connect with customers and drive results.
Your responsibilities will include:
Own campaigns end-to-end, from briefing and creative through to launch and post-campaign analysis
Own the Australian marketing calendar, timelines, budgets and campaign deliverables
Partner with Merchandising, Retail, VM, Creative, E-commerce and Operations to ensure campaigns are trade ready
Build strong relationships with major global brand partners including Nike, adidas and more, managing campaign deliverables and timelines
Manage agencies, production partners and suppliers to deliver quality campaigns on time and within budget
Analyse campaign performance and commercial results, using insights to optimise activity and improve future campaigns
Support major launches, activations and key trading moments across the store network
What we’re looking for
You’ll have 3+ years’ experience in retail marketing, campaign management, agency account management or a similar commercial environment
You will also be;
Commercially minded and customer focused
Organised with strong project management skills
Confident managing multiple stakeholders and competing prioritie
Creative, hands-on and solutions focused
Comfortable working at pace and taking ownership
Passionate about retail, sport and global brands
Why Join Us?
This is your opportunity to join Sports Direct at an exciting stage of growth and play a key role in shaping the brand’s future in Australia
With an ambitious store rollout, major global brand partnerships and a fast-moving retail environment, you’ll have the opportunity to make an impact, work with some of the world’s biggest sports brands and help bring major campaigns to life across Australi
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