Storefront Marketing Manager, Prime Video IN

Storefront Marketing Manager, Prime Video IN

An exciting opportunity which requires a talented marketeer to help Amazon Prime
Video scale across India and South East Asia markets segments. Your mission is
to drive growth through strategic storefront management across business lines,
retail integration (x-site), and sports merchandising initiatives in the region.
This role requires a data-driven marketer who can turn insights into actionable
strategies to drive strong engagement outcomes while working with multiple
stakeholders across different regions.
This role requires strong business and customer first acumen and offers exposure
to multiple regional stakeholders within Amazon Prime Video. As this function
has direct impact to business outcomes, it is a perfect fit for an ambitious,
strategic, self-starter with a keen understanding of the customer funnel and
who's particularly energized to accelerate growth and looking for new areas to
learn and scale.
The candidate should be an experienced marketer with deep customer marketing
knowledge, and experience driving conversion across different market contexts.
Candidates will have experience working cross-functionally across internal
teams, as well as an aptitude for data analysis. A mind for innovation, thinking
big, and learning through testing is highly valued. This role will be based out
of Mumbai, working closely with teams across IN & SEA region.

Key job responsibilities

This is an individual contributor role. Sharp analytical skills, high ownership
and customer obsession, and proven ability to prioritize ruthlessly to achieve
results will be critical to succeed in this role.

• Drive Customer Engagement across multiple regions: Drive and support customer
  engagement metrics across different market segments, understanding, analyzing
  and reporting them on a regular cadence (weekly, monthly, annually) to
  respective country leadership teams, taking actions to increase engagement, and
  influencing others where required.
• Audit and update existing data pipelines in collaboration with the Business
  Intelligence and Tech teams to ensure the highest level of data quality. Define
  and run tests, including A/B experiments to test new features and/or inform new
  product development
• Manage X-site Integration: Drive strategic placement and optimization of Prime
  Video content across Amazon retail websites, ensuring maximum visibility and
  conversion from retail to video streaming services
• Plan for Regional Success: Execute and optimize customer-driven storefront
  strategies for each market segment, aimed at increasing engagement and
  conversions, leveraging personalization, global tools and manual overrides
• Optimize for Regional Performance: Execute market-specific strategies through
  systematic programming and experimentation. Utilize regional data to build
  operating plans that maximize conversions daily across different market segments
• Influence Global Product: Work closely with Global Storefront Product teams to
  implement and optimize solutions and performance in the region. Contribute to
  and manage experiments from a regional perspective.
• Stakeholder Management: Collaborate across multiple regional teams to provide
  visibility for entertainment content, sports events, and x-site initiatives.
  Support and execute in prioritizing levers across market segments

About the team

The O&O Team is a close-knit collaborative team working across multiple regions
with strong aptitude for data and ability to manage complex tasks. This team
takes full ownership of customer engagement which requires a solid grasp of key
engagement metrics and a track record of high performance across different
market segments Basic Qualifications: - 3+ years of professional non-internship
marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot
tables)
- Experience managing or working within cross-functional marketing and creative
teams
- Experience with A/B Testing or Multi-Variate Testing or both Preferred
Qualifications: - Experience with customer segmentation, profiling, and
targeting
- Experience using any of SQL or other analytical tools for conducting data
analysis

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customers. If you have a disability and need a workplace accommodation or
adjustment during the application and hiring process, including support for the
interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more
information. If the country/region you’re applying in isn’t listed, please
contact your Recruiting Partner.