SEO/GEO Specialist

Job Description

To manage and execute SEO & GEO for all brand, including, but not limited to, keyword research, content planning, and on-/off-page optimization, and to enhance brand visibility across AI-powered search platforms (e.g., Google AI Overviews, ChatGPT Search

Act as the main liaison between in-house marketing teams and the SEO agency to ensure alignment and effective execution of SEO strategies

Monitor, measure, and report performance, leveraging new AI tools and refining strategies to stay ahead of emerging digital trends.

All other related functions as assigned by supervisor

Requirements:

• Degree in Marketing, Communications, Media or related field.
• At least 3 years of experience in SEO (beauty or lifestyle industry preferred), with at least 1–2 years working on or experimenting with Generative Engine Optimization (GEO/AI-Powered Search).
• Proficiency with SEO and AI tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console and AI Overview, Chatgpt
• Self-motivated, detail-oriented, eye for content quality, and visual aesthetics aligned with beauty brand standardization. This position requires a detail-oriented individual with a passion for digital marketing and a strong technical background in SEO.