Senior Shopper Marketing Manager - Indies

SENIOR SHOPPER MARKETING MANAGER - RETAIL LIQUOR, INDIES – 12-MONTH OPPORTUNITY

We're seeking a Senior Shopper Marketing Manager - Retail Liquor, Indies to lead
the development and execution of our shopper marketing strategy across key
independent retail customers including IBA, LMG and KIR. In this role, you'll
shape customer game plans, influence commercial strategy, lead Joint Business
Planning conversations and drive shopper-led growth across one of our most
important channels.

This role offers the opportunity to lead a team, manage multiple priorities and
influence outcomes across Sales, Category, Marketing and key customer
partnerships. It's ideal for an established leader looking to broaden their
experience, work across a highly visible customer portfolio and make a
significant commercial impact.

KEY ACCOUNTABILITIES

• Lead the Shopper Marketing strategy for the Retail Indies channel.
• Develop and execute customer game plans aligned to commercial priorities.
• Partner closely with Sales, Category and Marketing teams to unlock growth
  opportunities.
• Lead Joint Business Planning initiatives and customer engagement strategies.
• Manage agency partners to deliver best-in-class shopper activations.
• Build and develop a high-performing team, creating clarity, accountability
  and strong execution.
• Influence senior stakeholders through insight-led recommendations and
  strategic thinking.
• Drive prioritisation across multiple campaigns, projects and business
  initiatives.

ABOUT YOU

We're open to talent from a range of commercial backgrounds including Shopper
Marketing, Trade Marketing, Category, Sales or broader Marketing.

You'll bring:

• A degree in Marketing, Commerce or Business.
• Strong FMCG commercial experience.
• Proven leadership experience, with a track record of leading and developing
  teams.
• Strong commercial acumen and ability to translate strategy into execution.
• Experience managing multiple priorities and large-scale projects
  simultaneously.
• Excellent stakeholder engagement and presentation skills.
• Strong problem-solving capability, resilience and accountability.
• A passion for understanding shoppers, customers and driving commercial
  growth.
• Experience within Shopper Marketing or Customer Marketing will be highly
  regarded, however we are equally interested in experienced commercial leaders
  looking to bring their capability into a new area of the business.