Senior Reg Marketing Executive, APAC

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Content Strategy:

Manage and populate the APAC regional content calendar to
deliver consistent, high-quality communication across all markets and
channels.

Asset Gap Analysis:

Identify gaps in global asset libraries and oversee the
creation of regional assets, including brand campaigns, local photography,
and comprehensive toolkits.

Market Support:

Guide local markets on impactful asset development, resizing,
and adaptation — covering festival-specific design, photography, and video
production.

Asset Creation:

Develop creative briefs and collaborate with agencies,
production houses, photographers, and stylists to direct regional/local
campaign shoots. Partner with the Global Creative Team for approval of
locally produced assets.

Product Synergy:

Work with the Product Team to define unique selling points
(USPs) and translate them into clear creative briefs for photography and
video content.

Toolkit Management:

Design asset toolkits and brand guidelines to ensure
consistent execution across diverse regional markets.

Agency Partnership:

Collaborate with creative agencies and production houses
to deliver world-class assets, including stills, video, and animation.

Asset Adaptation:

Lead the technical adaptation of master assets, resizing
and reformatting graphics and video to meet market-specific and
platform-specific requirements (Social, OOH, Digital Display).

Performance Analytics:

Evaluate creative content performance across channels,
leveraging insights into social and digital trends to drive continuous
improvement.

System Ownership:

Serve as project lead for Workfront and Scene7, ensuring
efficient task allocation and workflow management.

Asset Management:

Maintain the centralized library of marketing art files,
video assets, PR materials, and web imagery. Monitor asset expiration dates
and coordinate timely removal with local markets.

Logistics:

Oversee seasonal press sample coordination and manage
international courier/shipment documentation for regional markets.

Who we are:

Since 1975, TUMI has been creating world-class business, travel and performance
luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects
of life on the move. Blending