Senior Performance Director

dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries Carat delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

We are now excited to invite applications for the role of Senior Performance Director - Search with our awesome team in Perth!

Check out some of the recent achievements this great team can boast:

  • WA is a quickly maturing digital market with unrivalled growth potential
  • Digital media and CX are central to agency’s growth
  • Carat/dentsu is # 1 Media Agency in WA (Media Partner NPS)
  • Won 2024 Agency of the Year award at recent Campaign Brief Awards – for the second year in a row!
  • Shortlisted for MFA Best use of Data Awards

The role:

As the Senior Performance Director you will have a deep understanding of Search best practices, a strong technical background, and the ability to drive and optimize complex SEM campaigns. You will oversee SEM budgets, ensuring efficient allocation of resources to maximize return on investment whilst using advanced forecasting models to predict budget needs and performance outcomes, adjusting strategies as necessary.

You will have the opportunity to experiment with new tools, techniques, and platforms to continually improve performance and efficiency for our amazing clients!

Core responsibilities:

  • Develop, implement, and oversee sophisticated Search strategies to meet business objectives such as customer acquisition, lead and revenue growth - maximizing ROI
  • Design and execute comprehensive Search campaigns using advanced techniques
  •  Advanced Campaign Optimization: Manage the full lifecycle of SEM campaigns, from keyword research, ad creation to optimization and reporting
  • Utilise advanced bid management techniques and automated bidding strategies within SA360
  • Conduct A/B and multivariate tests to optimise copy, landing pages, and bid strategies
  • Leverage Google Analytics, Adobe Analytics, and other data platforms to perform deep-dive analyses of SEM performance metrics
  • Implement multi-touch attribution models to understand the customer journey and optimise the conversion funnel

A bit about you:

  • Demonstrated experience and medium to advanced skill level with: SA360, Google Analytics, Adobe Analytics, SQL, Google Tag Manager, Google Ad Scripts, other relevant Data & Analytics platforms
  • Experience in implementation and management of tracking solutions using Google Tag Manager, including setting up conversion tracking, custom dimensions, and event tracking
  • Ability to develop and maintain scripts and automation tools to streamline SEM operations and reporting
  • Excited to develop, lead and mentor a team of SEM specialists, providing guidance on best practices and advanced techniques
  • Experienced in leading training sessions and workshops to keep teams updated on the latest SEM tools, trends, and strategies.
  • Excellent communication and presentation skills, capable of conveying complex technical concepts to non-technical stakeholders
  • Project Management: Strong project management skills with a proven ability to handle multiple projects simultaneously and meet deadlines.

What’s in it for you:

  • Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office set up
  • The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
  • 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
  • Career Development and Learning & Development opportunities, including access to our global online dentsu University

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

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