Senior Manager, Marketing Capability & Operations;高级经理，市场能力与运营

Overview

The focus of this role is to elevate China marketing capability efforts through partnership with Global marketing capability & operations team by developing and deploying world class marketing capability content which will result in Foods & Beverage Marketing talent advantage and sustained leadership in China Food & Beverages. This role will deliver and embed the global transformation & capability program which is expected to deliver step-changed brand-building capabilities to support development of Iconic Brands, embed a PepsiCo-side growth model, deliver A&M efficiencies for reinvestment in key brand and new future facing capabilities

Responsibilities

• Strategic leadership, providing input from China, enabling, launching and removing barriers to embed the PPG Marketing transformation in the market with a focus on Growth Navigator, Iconic Brands plus A&M Excellence
• Leading the Marketing Capability & Operations in the OU to embed & sustain change across PepsiCo with a focus on the anchor market of China
• Land the priority workstreams (Iconic Brands that move culture, Growth Navigator plus A&M Excellence) across China, partnering with sub-function leads to ensure relevance and scale
• Ensure close cooperation with CMO and Global Marketing Capability & Operations VP to orchestrate the transformation within the China OU
• Be the Change Agents for PepsiCo’s Consumer Organization in the markets
• Be the point person for escalating and unlocking and roadblocks related to Capability & Operations
• Be the change agent in the markets together with CMOs based on the priorities identified
• Marketing & Insights Capability Strategy & Leadership
• Build & deploy holistic capability programming calendar for inclusive of:
• Upskilling against PPG priorities of Growth Navigator, Iconic Brands, and Human Centricity using the global PPG Marketing Academy material, to build knowledge amongst relevant associates
• Ongoing support/consulting/coaching opportunities on key brand artifacts (Brand Pulse, CBPs, DBAs) and growth planning documents (BGS, TCP Architecture, TCP Opportunity Briefs, etc.) to elevate deliverable quality
• Governance process for key brand deliverables within the growth planning process (BGS, ABP, TCP Architecture, TCP Opportunity Brief) to drive oversight and accountability amongst IB leadership
• Align agenda and collaborate on deployment with the Global Marketing Capabilities team, and ensure ongoing tracking of deployments within the global tracker.
• Ensure full utilization and understanding of latest global tools (e.g. Ada Amplify+), frameworks (e.g. TCP KPI & Objectives framework), and templates (e.g. new BGS template) across the full growth planning process
• Serve as the Creative excellence champion overseeing Category Creative forums as well as establishing the protocol for Market Creative reviews. Additionally own the Awards process (external) to deliver a winning awards pipeline across priority awards like Cannes, Effies and BAM process coordinating with global teams
• Growth Navigator Deployment Leader
• Deliver strategy for GN roll out across the China OU in line with ExComm which includes:
• Schedule and delivery of GN Deep Dives for the OU (with support from the GN Global Team)
• Embed GN through the China OU Organization and Plans
• Embed GN scorecards and deliver core enhancements as needed
• Embed GN through Chinga OU Growth Planning Process milestones

Qualifications

• Bachelor Degree in Marketing or related field
• At least 10 years working experience related to Marketing with critical experience preferred
• With strong leadership, organizational savvy and high learning agility
• Strong timeline and project management capability.
• Ability to build excellent relationships, including senior leader stakeholder management
• Knowledge of PepsiCo Marketing organization and previous brand management experience preferred
• Experience with Learning and Development, training content development and center of excellence experience is an advantage.