Sales Specialist, Digital Software Solutions
Sales Specialist, Digital Software Solutions Description
The Sales Specialist, Digital Software Solutions is responsible for driving Software sales growth across the portfolio (Security, Workforce Experience Platform, and Print Management) within Enterprise accounts and key partner ecosystems. Leveraging deep domain expertise, the role engages customers and partners to identify opportunities, shape solutions, and close high-value deals.
The Software Sales Specialist works in close collaboration with the Services Solutions Specialists (SSS), together with Enterprise Account Managers (EAMs), Partner Business Managers (PBMs) to contribute meaningfully to account strategies, accelerate pipeline, and increase software attach. The role also leads renewals, supports negotiations, and brings market and customer insights to continuously refine go-to-market and solution positioning.
What a Sales Specialist, Digital Software Solutions does at HP:
- Software Sales & Pipeline Growth
Drive Software revenue, pipeline, and Total Contract Value (TCV) across assigned Enterprise accounts and strategic partners
Identify, qualify, and progress opportunities across Security, WXP, and Print Management solutions
Expand software attach within broader hardware, services, and solution-led engagements - Account & Opportunity Leadership
Partner with Enterprise Account Managers to contribute meaningfully to account plans, identify whitespace, and prioritize Software-led plays
Lead opportunity strategy, qualification, and deal progression through the full sales lifecycle
Position integrated solutions aligned to customer business outcomes (security, productivity, cost optimization, experience) - Partner Enablement & Ecosystem Sales
Collaborate with Partner Business Managers to grow Software business through key channel partners
Enable partners on portfolio positioning, value propositions, and competitive differentiation
Support partner-led opportunities to accelerate closure and ensure alignment with customer requirements - Customer Engagement & Solution Design
Build strong, consultative relationships with Enterprise customers, including C-level stakeholders
Engage customers to understand business needs and design tailored Software solutions in collaboration with presales and technical teams
Lead customer presentations, workshops, and value-based discussions to articulate ROI and business impact - Renewals & Commercial Negotiation
Drive contract renewals and expansion opportunities, focusing on increasing long-term customer value
Lead or support commercial discussions, addressing objections and negotiating pricing, terms, and conditions - Market Insights & Feedback Loop
Analyze market trends, competitive landscape, and emerging opportunities to inform sales strategies
Gather and relay customer and partner feedback to internal teams to refine offerings and influence roadmap priorities - Performance & Sales Discipline
Manage pipeline, forecasting, and sales performance metrics to ensure target achievement
Track key KPIs including conversion rates, pipeline coverage, software attach, and revenue attainment
Apply consistent sales methodologies and tools to drive deal velocity and execution rigor
Individuals who do well in this role at HP, usually possess:
Degree in Sales, Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Minimum 5 years of relevant work experience, preferably in technical selling, consultative selling, account management, or a related field.
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