National Sales Director - Programmatic

National Sales Director - Programmatic


We are QMS, a leading outdoor media company in Australia, specialising in providing engaging, impactful, and innovative advertising solutions across our premium outdoor media network.


Our portfolio of exceptional digital and traditional large format billboards, exclusive street furniture and airport offerings, provide advertisers with tailored and flexible OOH solutions that deliver results.


But we’re more than just an outdoor company….


Our Culture


Life at QMS is always “out of the ordinary” and this is reflected daily in our people, products, and passions.


Our people are at the heart of everything we do, and their passion, determination, creativity, and authenticity underpin our success to-date.  We’re always contagiously confident, bringing a zest for life to our daily activities and importantly, taking time out to celebrate, reflect and evolve.


We’re a positive and inquisitive bunch, always pursuing betterment by taking the lead with meaningful initiatives to deliver the most impact. You’ll find an inclusive, friendly, and supportive environment, filled with diverse backgrounds, perspectives, and skills.  We also proud to be a WGEA certified Employer of Choice for Gender Equality and have been since 2017.


At QMS you are recognised – and valued - for your unique contributions. We believe that good ideas can come from anywhere so when you’re with us, you will feel enabled and empowered to share.


As a growing business with an incredibly exciting future, pathways to new career opportunities and professional and/or personal development are always close by. While we have formal training opportunities available year-round, we encourage our people to embrace self-direction.  In short? Tell us where you want to go – and we’ll help you get there.


The Role:


As Head of Programmatic, you will play a key role in driving revenue growth for the organisation through programmatic channels. This role oversees the development and implementation of programmatic strategies and tactics, working closely with the Chief Sales Officer and National Sales Leadership team to ensure high-quality campaign execution and performance.


In addition to managing the programmatic team, the National Sales Director - Programmatic will also collaborate with internal teams to ensure proper tracking and measurement of programmatic campaigns, supported with analytics and data. You will provide regular reporting and insights to stakeholders, demonstrating the value and impact of programmatic advertising.


The National Sales Director - Programmatic will also be responsible for building and maintaining strong relationships with programmatic partners and vendors, negotiating contracts and rates as needed to achieve optimal results. You will stay up to date with industry trends and best practices, sharing insights and recommendations with the wider team to ensure the organisation remains at the forefront of programmatic advertising.


Overall, the National Sales Director - Programmatic will be a key driver of revenue growth and a vital contributor to the QMS Media’s success in the digital advertising space. You will bring a wealth of programmatic expertise, leadership skills, and strategic vision to the role, and will be committed to achieving measurable results through data-driven decision-making and innovative programmatic strategies.


What you will be able to do:


  • Develop and implement programmatic strategies and tactics that align with overall business goals and objectives
  • Collaborate with internal teams, such as marketing and analytics, to ensure programmatic campaigns are integrated with other marketing channels and initiatives
  • Monitor and analyse programmatic campaign performance data, adjusting strategies and tactics as needed to achieve optimal results
  • Manage budgets and forecasting for programmatic campaigns, ensuring ROI and profitability targets are met
  • Develop and test new programmatic tactics and strategies, using data-driven decision-making to optimise performance and achieve business objectives


What are we looking for?


Ideally you will possess the following skills and attributes:

  • 7+ years of experience in programmatic advertising, with a track record of success in driving revenue growth
  • Experience negotiating contracts and rates with programmatic partners and vendors
  • Strong understanding of programmatic advertising platforms and technologies, including DSPs, DMPs, and ad servers
  • Familiarity with data management platforms, audience targeting, and attribution models


Benefits of working at QMS:


  • Flexible working options to suit your life stage and responsibilities.
  • Employer-paid parental leave for primary and secondary carers for when your family grows.
  • 3 additional days of paid Milestone leave per year to support the moments that matter to you.
  • Exchange public holidays annually with Celebration leave, so you can commemorate cultural or religious days and events that are more meaningful to you.
  • Employee assistance program for you and your family, annual vaccinations, healthy lifestyle checks and mental health first aid training.
  • Ongoing learning and leadership opportunities to help you progress professionally and personally.


Whether you’re starting out, ready for a change or looking for a place to make your mark, your out of the ordinary adventure starts here! Click Apply Now to tell us more about yourself, your career aspirations, and your values.


QMS embodies the principles of fairness and equity into our talent acquisition process to ensure our workplace is free from all forms of inequality and discrimination.


For further information on QMS Media please visit

Posted: July 6, 2024
Closing: August 05, 2024
Sydney, NSW
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