Marketing Lead - ANZ

Company Description

We’re a leading Investor Services group offering end-to-end services in administration, accounting, reporting, regulatory and compliance needs of the investment sector worldwide. We employ a global workforce of 6,500+ people across 24 jurisdictions and have assets under administration (AUA) exceeding US$857 billion. We work with 13 of the world’s top-15 private equity firms.
Our services are underpinned by a Group-wide commitment to ESG and best-in-class technology including a global data platform and innovative proprietary tools supported by in-house experts.
Above all, what makes us different is our people. Operating as trusted partners to our clients, we deliver intelligent solutions through a combination of technical expertise and strong relationships based on deep client understanding.
We’re driven by our Group purpose, to power people and possibilities.

Job Description

What you will do

Responsibilities (how we will measure success)

• Deliver best-in-class campaigns designed to build the IQ-EQ brand and deliver tangible commercial results on behalf of the ANZ jurisdiction
• Ensure that the end-to-end marketing needs is supported across all areas – marketing, communications, events, PR, and digital marketing
• Successfully execute the marketing strategy, including a comprehensive marketing plan tailored specifically to the local market
• Represent the needs of ANZ as a whole and work closely with the regional marketing lead and wider marketing team to ensure that these needs are factored into any planned marketing activities
• Work closely with the ANZ leadership team to support the delivery of their specific marketing and communications needs
• Translate Group plans into campaign activity which supports the ANZ growth agenda
• Track, measure and analyse our marketing efforts and adapt accordingly to ensure maximum return on investment
• Work with internal stakeholders to generate new opportunities to support the growth in ANZ and execute to plan
• Working closely with the ANZ leadership team develop initiatives to drive employee culture and engagement
• Prepare detailed activity reporting and benchmark our performance against our competitors
• Build strong working relationships with key stakeholders across all segments and provide marketing expertise as needed to support the delivery of local jurisdictional plans

Tasks (what does the role do on a day-to-day basis)

• Strategy, planning and leadership
• Content, messaging and thought leadership
• Growth marketing and online presence
• PR, media and external communications
• Event management (full end-to-end)
• Brand management and visual identity
• Stakeholder and internal collaboration
• Business development and pipeline support
• Budgeting, governance and reporting
• Market insights and competitive intelligence
• APAC cross-market support

Key competencies for position and level (see Group Competency model)

• Leadership and influence
• Accountability
• Interpersonal savvy
• Stakeholder management
• Tolerance for ambiguity
• Vision and purpose
• Learning agility
• Resilience
• AI literacy
• Execution excellence
• Problem solving
• Project management
• Budgeting
• Customer focus
• Strategic and commercial capability
• Business acumen
• Industry expertise

Key behaviours we expect to see

In addition to demonstrating our Group Values (Authentic, Bold, and Collaborative), the role holder will be expected to demonstrate the following:

• Authentic
• Bold
• Collaborative

Qualifications

Required experience

Education / professional qualifications

Minimum bachelor’s degree in marketing, digital marketing or business studies

Background experience

A minimum of 10 years’ experience implementing best-in-class global marketing and communications campaigns as part of a busy in-house team
A self-starter master juggler able to adeptly manage multiple priorities across all areas of a busy marketing team

Technical

A strategic thinker with demonstrable competencies in brand management, integrated campaign planning, content creation, digital marketing, event management and stakeholder relationship management

Computer / program knowledge

Skilled in all areas of MS Office, HubSpot and Hootsuite an advantage

Company, product and market knowledge

Industry knowledge and experience working in a senior marketing role in our industry

Management and leadership

Proven strong communication, writing and editing skills
A high degree of proactivity, self-motivation and the ability to meet rapidly changing deadlines
Excellent communicator with strong stakeholder influence
A team player who enjoys sharing experience, mentoring and coaching others
A commercially minded innovator with strong creative leanings

Languages

Fluency in English, spoken as well as written – additional languages at a professional standard would be a distinct advantage

Additional Information

OUR COMMITMENT TO YOU AND THE ENVIRONMENT
Sustainability is integral to our strategy and operations. Our sustainability depends on us building and maintaining long-term relationships with all our stakeholders – including our employees, clients, and local communities – while also reducing our impact on our natural environment.
There is always more we can, and should do, to improve – whether in relation to our people, our clients, our planet, or our governance. Our ongoing success as a business depends on our sustainability and agility in a changing and challenging global landscape. We’re committed to fostering an inclusive, equitable and diverse culture for our people, led by our Diversity, Equity, and Inclusion steering committee.
Our learning and development programmes and systems (including PowerU and MyCampus) enable us to invest in growing our employees’ careers, while our hybrid working approach supports our employees in achieving balance and flexibility while remaining connected to their colleagues. We want to empower our 6,500+ employees - from 94 nationalities, across 24 countries - to each achieve their potential. Through IQ-EQ Launchpad we support women managers launching their first fund, in an environment where only 15% of all private equity and venture capital firms are gender balanced.
We’re committed to growing relationships with our clients and supporting them in achieving their objectives. We understand that our clients’ sustainability and success lead to our sustainability and success. We’re emotionally invested in our clients right from the beginning.