Marketing Integration Manager

Marketing Integration Manager

• Permanent role.
• Surry Hills location, with occasional travel to Norwest.
• Hybrid flexible working - 2 days a week from home.
• Lead customer-first integrated campaigns that maximise retail media revenue through strategic stakeholder influence and end-to-end delivery.

Cartology

Cartology is one of Australia’s leading retail media businesses, powered by the Woolworths Group. We provide targeted omnichannel marketing solutions and comprehensive closed loop reporting to help brands grow. With Cartology, brands can drive real customer impact across the shopper journey. Cartology is truly pioneering the future of Retail Media, creating, shaping and leading this new industry that connects brands to customers in new and exciting ways.

Be nothing but yourself in a culture that is inclusive and innovative. Work as part of an ambitious, smart and passionate team and belong to something meaningful as part of the Woolworths Group.

We are currently in a scale-up phase with significant further growth ahead, Cartology leverages the best of the Woolworths group expertise while creating its own distinct offering and culture.

What you'll do

As a key member of the Category & Marketing Integration Team and reporting into the Senior Marketing Integration Manager, you will be responsible for maximising campaign media solutions and retail sales opportunities by integrating Client Partner brands into the Woolworths customer event calendar with a Customer 1st lens.

To achieve this, you will develop and maintain strong stakeholder relationships across the Woolworths Group and provide the thought leadership required to proactively build and maintain a solid sales pipeline for the Cartology Client Partnerships Sales Team.

Key Responsibilities:

• Drive strategic alignment of the Cartology Plan to maximise integrated campaign and revenue opportunities.
• Build and manage senior stakeholder relationships across the Woolworths Group to create a strong, proactive sales pipeline.
• Develop insight-led media recommendations and proposals that deliver unique client value and maximise investment effectiveness.
• Lead end-to-end campaign delivery, including Go-To-Market planning, execution across channels and post-campaign reporting.
• Present major campaign strategies with confidence to senior internal and external audiences.
• Own commercial outcomes, ensuring financial, sales and performance KPIs are achieved while improving cross-functional ways of working.

What you'll bring

• End-to-end campaign strategy expertise across the full marketing channel mix, grounded in FMCG / shopper marketing experience.
• Deep understanding of shopper behaviour and path to purchase, using insights and post-campaign analysis to optimise performance.
• Highly developed stakeholder engagement and influencing skills, including senior leadership and client communities.
• Strong commercial and financial acumen, with meticulous attention to detail and a focus on delivering results.
• Confident presenter and relationship builder, able to communicate effectively across all organisational levels.
• Proven ability to lead, prioritise and navigate complexity, managing multiple projects while solving challenges and driving business growth.

What you'll experience

• Our Team Members are at the heart of everything we do and we're always looking for ways to support your career journey and reward great work:
• A truly unique opportunity to be involved in creating, shaping and leading the evolving retail media industry.
• Proximity, support and empowerment from your leaders
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.
• A progressive and competitive leave policy that gives you more space for what matters to you.

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.