Growth and Marketing Executive

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, EssenceMediacom and Wavemaker, as well as the digital specialist division, GroupM Nexus. Our agencies are the front line to a new era of media strategy and innovation.

GroupM’s portfolio includes client services, activations services, media investment, data science and technology development. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

We are driven by our vision of Shaping The Next Era Of Media, To Make Advertising Work Better For People. This means better experiences for our people, better outcomes for our clients, better relationships with our partners and ultimately delivering better for the planet.

As market leaders we work closely with our clients to develop a healthy, accountable, responsible and diverse ecosystem that enables data driven marketing at scale and is mutually beneficial for all partners and the communities at large that we influence.

For our people, we are driven by our Employee Value Proposition (EVP) of offering fulfilling careers driven by intelligence, imagination and inclusion that help redefine the role of media in our daily lives.

GroupM in Australia and New Zealand operates in six cities and manages advertiser media investment of $1.4Bb for many of the world‘s, region‘s, and country’s leading brands. GroupM’s market share of global media groups in Australia is 29%.
GroupM AUNZ has 1000+ employees across the brands. GroupM Australia was recently ranked number one in the 2023 RECMA Qualitative Domestic Report.

ROLE OVERVIEW

Your role will form part of a central Group Marketing and Growth team. The purpose of this team is to deliver a market-leading New Business and Marketing approach that best showcases our agencies and delivers growth across the group. Your role will work as part of a squad, with focus on a designated agency within the Group.

Working closely with the Associate Director of Marketing and Growth and GroupM’s Head of Marketing and Growth. You will be responsible for supporting the marketing of your designated agency, to help ensure our current staff and clients feel proud to work with the agency and are passionate advocates for the brand. There will be a focus on internal comms, events, product, and employee experience, working closely with the people team.

You will also support the new business function across your designated agency following best practice in pitch management and responses, as set by the Associate Director of Marketing and Growth. You will directly support the execution of agency pitches, ensuring the very best pitch response for the agency.

We seek sustainable growth through a new business pipeline of clients we want to work with, and who re-enforce our culture. New business is a key metric in how we judge ourselves, success in this area drives awards and PR, which in turn drives market perception and ongoing success.

This is an exciting role working within a core team within the leading media agency Group across Australia and New Zealand.

KEY STAKEHOLDERS

The role reports into the agency Associate Director of Marketing and Growth.

You will also work in direct collaboration with the Group Head of Marketing and Growth, as well as the Design team.

Responsibilities

New Business Operations

  • Support in writing RFP responses that showcase your designated agency in the best light and ensure we have the best opportunity to win new business.
  • Ensure all agency pitches follow best practice project management process (including approaches, filing, etc.) for your agency.
  • Ensure up to date agency credentials and marketing collateral that includes original ways to express our culture and USPs.
  • Support the development and management of prospecting list, and management of targeting and application.
  • Support all pitch theatre and pitch collateral.
  • Ensure all pitch costs are tracked and held to budget.
  • Support the Associate Director of Growth and Marketing in external reporting. (RECMA and COMvergence).
  • Support the Associate Director of Growth and Marketing in ensuring all new business reporting to local, regional, and global leadership as required.

Marketing & Communications

  • Support the development and delivery of the annual Agency Marketing Plan that enhances the agency’s reputation and aligns to New Business.
  • The plan should cover all external and internal marketing initiatives, as well as a core content calendar for social media platforms.
  • As part of the plan, this role will include implementation of social media content calendar, including engagement.
  • Develop and lead a national content creation calendar with the support of Associate Director, Growth and Marketing.
  • Help maintain a marketing budget that includes allowance for all marketing efforts throughout the year. You will be responsible for budget tracking, ensuring delivery within this budget following the invoice process.
  • Support leadership and the business with internal comms plans.
  • Actively support all agency and branded events.
  • Support in the development of press release writing.
  • Reporting of press clippings, following the prescribed process.
  • Support the execution of the agency’s award strategy (work, people, and culture) across your agency as outlined by the Associate Director, Growth and Marketing.
  • Responsible for collation and filing of all national press clippings, client testimonials, award wins and submissions, case studies.

Required Capabilities

  • Strong written and verbal skills – in particular persuasive writing skills (RFPs, award writing, pitch collateral, social posts, press releases).
  • Excellent operational discipline to run a process, work independently and deliver quality work.
  • Accuracy and attention to detail is critical.
  • Comfortable with managing multiple stakeholders, including C-suite level and multiple agency brands (each with unique needs and priorities).
  • Flexibility to work extra hours on urgent projects as required.
  • Excellent interpersonal skills and style.
  • Proactive approach and a ‘positive can-do’ attitude, especially during challenging circumstances.
  • Team player with the ability to encourage team members and colleagues to deliver the very best professionally and personally.
  • Manage own time and workload effectively.
  • Strict compliance with deadlines – and the ability to drive others to deliver.
  • Exercise discretion in handling confidential or sensitive information.

Required Capabilities

  • Agency experience – 1+ years
  • Industry experience – 2+ years

MEASURING SUCCESS

  • All reporting, budgeting and processes across Growth and Marketing followed - 100% accuracy.
  • Deadline management – 100% accuracy.
  • Social content management – minimum of 3x posts per week.
  • Positive peer reviews and feedback via Culture Amp.
  • New Business conversion rate.
  • Improvement in staff engagement scores and pride around GroupM (and agency’s) brand perception:
  • Metrics – Media i and staff survey
GroupM
Posted: July 11, 2024
Closing: August 10, 2024
Sydney, NSW
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