EMEA Field Marketing Manager

Overview of Role

Advanced Navigation is a global leader in precision navigation and inertial navigation systems, delivering high-performance PNT solutions across defence, aerospace, marine, mining, and autonomous systems. Our products operate in the world's most demanding environments, and our field marketing must match that standard.

We are looking for a highly organised, execution-focused Field Marketer to join our EMEA team. This is a high-activity, detail-driven role focused on delivery, responsible for bringing the Advanced Navigation brand to life through exceptional customer experiences at regional events, site visits, roadshows, and product demonstrations.

The role has a primary focus on the defence sector, supporting engagement with defence primes, government agencies, and system integrators across the United Kingdom, Europe and the Middle East. You are someone who takes genuine pride in how things are run: every event well-executed, every demonstration well-prepared, every customer interaction thoughtfully considered. Veterans are strongly encouraged to apply, the discipline, operational mindset, and customer focus that comes with military service is exactly what this role demands.

This role reports jointly to the EMEA Regional Head and the Global Event Marketing Manager in Sydney, and operates as part of a globally coordinated field marketing function that drives Advanced Navigation's presence across APAC, Americas, and EMEA.

Roles & Responsibilities

• Sales Enablement — Field Execution
  Work directly with regional Sales and Business Development teams to enable deals through targeted field marketing activity
  Coordinate and execute customer site visits, product demonstrations, and capability briefings with key accounts and prospects
  Develop and maintain regional sales enablement materials in collaboration with the Product Marketing and Content teams
  Support account-based engagement by providing marketing-led touchpoints at key stages of the sales cycle
  Gather and relay field intelligence (customer feedback, competitive observations, buying signals) back to the central marketing and product teams
• Regional Events & Roadshows
  Plan, coordinate, and execute EMEA trade events, exhibitions, and roadshows in close collaboration with the Global Event Marketing Manager
  Manage Advanced Navigation's presence at key regional events including DSEI, DVD, Euronaval, MSPO, and regional defence and industrial trade events
  Oversee all event logistics including booth management, shipping, contractor coordination, and on-site operations
  Develop pre- and post-event outreach campaigns in coordination with the Digital and Content teams to maximise lead generation and follow-up
  Track and report event performance metrics including attendance, lead quality, pipeline contribution, and cost per engagement
• Customer Demonstrations
  Coordinate and deliver compelling product demonstrations (live, virtual, and at customer sites) that translate product capability into operational value
  Work with Sales and Engineering to develop standardised demonstration formats tailored to key customer segments and use cases
  Manage demonstration equipment, logistics, and scheduling across the region
  Continuously improve demonstration quality based on customer feedback and field outcomes
• Regional Market Presence
  Build and maintain relationships with key regional stakeholders including European and Middle Eastern defence primes, government program offices, industry associations, and technology integrators
  Identify regional engagement opportunities (events, associations, and partner activities) that align to the regional plan and flag recommendations to the Regional Head for approval
  Represent the Advanced Navigation brand with professionalism and technical credibility across all field interactions
  Coordinate with global marketing on regional campaign localisation and timing

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related discipline
Technical qualifications or demonstrated technical literacy in navigation, sensing, robotics, or related fields is advantageous

Experience

Minimum 5 years in field marketing, events marketing, or sales enablement in a B2B technology, defence, or industrial environment
Experience operating within or marketing to European and Middle Eastern defence, government, or industrial sectors is strongly preferred
Proven track record managing trade events and exhibitions end-to-end, including budget management, logistics, and post-event reporting
Experience coordinating customer demonstrations and technical capability briefings
Demonstrated ability to work collaboratively across sales, marketing, and product teams in a geographically distributed organisation

Skills — Mandatory

• Strong organisational and project management skills, able to run multiple events and activities in parallel with discipline and pace
• Excellent interpersonal and communication skills, confident engaging with senior stakeholders, technical audiences, and customer teams
• Exceptional attention to detail, nothing is too small when it comes to getting the customer experience right, from event logistics to follow-up communications
• Strong time management and prioritisation, able to juggle multiple concurrent activities without dropping the ball on any of them
• Proficiency in CRM (Salesforce preferred), marketing automation, and event management tools

Skills — Nice to Have

• Familiarity with defence procurement processes, acquisition programs, or government sales cycles
• Prior experience in navigation, sensing, autonomy, or embedded systems contexts
• Security clearance eligibility or existing clearance is advantageous
• Prior military service or direct experience with defence forces, capability managers, or deployed operational environments is highly regarded

Key Measurables

• Pipeline Contribution
  Volume and quality of marketing-sourced and marketing-influenced leads generated through field activity
  Contribution to opportunity creation and stage progression within regional accounts
  Measurable return on investment from events, roadshows, and demonstration programs
• Event & Programme Execution
  On-time, on-budget delivery of all regional events, roadshows, and customer engagements
  Post-event lead follow-up rate and CRM input quality
  Stakeholder satisfaction from regional Sales and Business Development teams
• Field Intelligence & Feedback
  Regular, structured reporting of field insights to central marketing and product teams
  Demonstrated contribution to positioning improvements, campaign adjustments, or product feedback loops based on direct customer observations
• Operational Excellence
  Accurate tracking of regional marketing spend and event budgets
  Proactive communication with the Global Event Marketing Manager on planning, execution, and reporting
  Contribution to global marketing planning cycles and performance reporting