Digital Sales Analyst

At ING, we’re reimagining what modern banking looks like — simpler, smarter, and more human.

As Australia’s most recommended bank, we’re known for doing things differently, and that mindset flows through everything we do. We’re big on empowering our people, removing red tape, and giving you the freedom to bring your ideas to life.

Our Retail Bank is on a high‑growth trajectory, and digital sales is at the heart of that strategy. That’s where you come in. As Digital Sales Analyst, you’ll help shape how customers discover our products, engage with our digital channels, and convert through seamless, intuitive experiences.

You’ll be part of a team that thrives on curiosity, experimentation and data‑led decision making — with real opportunities to influence outcomes and see your insights come to life quickly. If you’re energised by solving problems, spotting patterns, and turning data into meaningful action, this is your chance to contribute to a bank that’s bold, innovative and genuinely values the impact of great analytics.

What you’ll do

• Analyse digital sales funnel performance and deliver actionable insights to improve acquisition and conversion.
• Support A/B and multivariate testing across digital journeys — from setup to interpreting results.
• Maintain and enhance tracking frameworks, tagging, and campaign measurement across digital platforms.
• Identify optimisation opportunities across the customer apply flow and support execution of improvements.
• Build dashboards, reports and performance summaries for stakeholders and senior leaders.

What we’re looking for

• Experience with digital analytics platforms such as Adobe Analytics or Google Analytics, including tagging and QA, is essential.
• Outstanding numerical and analytical skills, with the ability to turn data into clear insights and recommendations.
• Familiarity with A/B testing methodologies and experimentation principles.
• A curiosity for digital optimisation, customer behaviour and continuous improvement.
• Exceptional communication skills and the ability to collaborate across digital, product, marketing and analytics teams.
• Familiarity with SQL and visualisation tools such as Tableau is highly desirable.

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated.

We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing. Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise.

As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people. We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply.

We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply.

Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more? Contact: Skye Griffiths on skye.griffiths@ing.com

For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com

Applications close 11th May #LI-DNI

We hire people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on more responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

With around 57,000 employees in over 40 countries, there is no shortage of opportunities. Show us initiative and we’ll let you make a difference. ING is a great place to join. We work in a highly dynamic environment where people are trusted to make decisions and every voice gets heard. If you have an idea how to make things better, you’ll be encouraged to make it happen – regardless of your position. We’d love to meet you.