Digital Marketing Manager

Company Description

A breaker of boundaries, the hotel is ideally placed between the mavericks of Chinatown and the makers of the CBD. Today, Duxton Hill is Singapore’s most up-and-coming neighbourhood, featuring barista cafes, world-class eateries and bars, art galleries and independent boutiques. Now Mondrian arrives at the top of that hill.

Job Description

We are seeking a dynamic and commercially driven Digital Marketing Manager to lead our digital presence, drive brand visibility, and convert engagement into revenue. This role will oversee all digital touchpoints—from social media to performance marketing—ensuring alignment with Mondrian’s brand voice while delivering measurable results.

Key Responsibilities

• Digital Strategy & Brand Presence
  Develop and execute a comprehensive digital marketing strategy aligned with business objectives and brand positioning
  Manage brand storytelling across all digital platforms (website, social, email, third-party channels)
  Ensure consistency in tone, visual identity, and messaging in line with Mondrian’s brand standards
• Social Media & Content
  Lead content planning and execution across platforms (Instagram, TikTok, LinkedIn, etc.)
  Curate visually compelling and engaging content that reflects the hotel’s lifestyle positioning
  Collaborate with creative teams, photographers, and influencers to produce high-impact campaigns
• Performance Marketing & Analytics
  Plan and manage digital campaigns (SEO, SEM, paid social, display ads) to drive traffic and conversions
  Monitor campaign performance, optimize ROI, and provide actionable insights through analytics
  Track KPIs including engagement, reach, conversion rates, and revenue contribution
• Website & E-Commerce
  Oversee website content, UX, and booking journey optimization
  Work closely with revenue and e-commerce teams to drive direct bookings
  Ensure SEO best practices are implemented and continuously improved
• Partnerships & Influencer Marketing
  Identify and manage collaborations with influencers, media, and brand partners
  Execute campaigns that enhance brand awareness and social buzz
  Monitor and evaluate partnership effectiveness
• Cross-Functional Collaboration
  Work closely with Sales, Revenue, and F&B teams to support campaigns and promotions
  Align digital efforts with key hotel activations, events, and seasonal strategies

Additional Information

Job-Category: Marketing
Job Type: Permanent
Job Schedule: Full-Time