Digital Manager

Looking for a step up into a Digital Manager role at a global Media agency?

We could be the dream team you're after.

We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Off the back of winning 2022 B&T Media Agency of the Year, MFA Talent & Culture, B&T Women in Media Employer & Industry Leader, Mumbrella Industry Leader, MFA NGen & UnLtd Hall of Good awards, there has never been a better time to join Initiative. Our internal culture is second to none, and the work our teams create reflect the energy, passion and intelligence that goes into bringing them to market.

Digital Manager or what we would call 'Investment Partnerships Digital Manager' is a critical role in the Investment team, with responsibility for managing the implementation planning and buying process for their assigned clients. This responsibility includes but is not limited to optimal media partner selection through thorough evaluation and rationale, negotiating campaigns, checking preliminary and final post buy delivery, tracking performance and ensuring delivery on campaign objectives. The Investment Partnerships Digital Manager assists the Director with the management of the Partnerships team – developing skills, evaluating performance, setting standards and managing growth.

The Investment Partnerships Digital Manager is tasked with being highly collaborative with Strategy, Communications Design and Client Advice & Management, along with developing and maintaining strong client facing relationships. They also hold high value relationships with each of the SBU’s, collaborating to drive innovation and uptake of each service across their client portfolio.

As the frontline face of Initiative’s relationship with media partners, the Partnerships team are responsible for ensuring all media owners are treated as true partners, with the respect and professionalism we expect from across our business. The Investment Partnerships Digital Manager should guide our partners to embrace the belief that cultural experiences grow brands and to encourage our partners to deliver the best thinking in their responses to our briefs.


  • Collaborates with Client Advice & Management team to ensure alignment with and delivery against client KPI’s
  • Develops effective workflow across the group in order to meet deadlines and ensure appropriate skill levels required to meet client KPIs
  • Communicates client and product progress effectively to the team and craft leads
  • Prepare e-mails, recommendations, buy presentations and presentations to internal teams and clients
  • Developing presentations skills internally and to all levels in the client organisation
  • Prepares POVs for targeted opportunities on an on-going basis for clients to further drive their business
  • Identify, evaluate and present new and emerging partners and opportunities.
  • Fosters knowledge of client’s business and its competitors to determine sufficient advertising and media needs and ensure plans are properly executed and delivered upon.
  • Ensures the team provides clear and immediate communication to internal teams on changes or if things don’t go to plan with effective solutions or improvements for the next campaign
  • Maintains regular campaign oversight to ensure performance, delivery and optimisations are on track
  • Manages the Analytics and Ad Ops relationship to ensure proper tagging, reporting and optimisation strategies
  • Prepares and presents digital implementation recommendations and post campaign analyses to client, seeking input from craft leads and sharing with the team
  • Contributes to the development of a positive and motivating work environment for the team, delivering staff stability, recognition and constructive feedback
  • Has relationships with media partners at GSM level across all digital channels, with developing relationships with Sales Directors
  • Interprets the client/agency contract agreements and how it may impact scope of work, remuneration structure and key campaign KPIs
  • Develops and maintains media partner relationships
  • Negotiates pricing that reflects efficiencies and client objectives

Skills & Experience

  • Tenure guideline: 4+ years of media agency digital planning and buying experience
  • Proven leadership ability and/or prior experience in supervising a team preferred
  • Experience with campaign management and ad serving technology is a must, as is working knowledge of third-party internet marketing research
  • Excellent knowledge and understanding of Australian media marketplace including the role of each media, understanding key media companies and their ability to deliver on campaign requirements


We are Fearless, Brave, Dynamic and Seamless.

We are a bunch of eclectic and brilliant misfits with diverse backgrounds that represent the unique fabric of consumers and culture. We want you to be yourself. We want to hear your opinions. We want to see your passion and energy.

Initiative respects that everyone has something unique to contribute to the agency. We respect differences and value diversity. We are inclusive and want you to feel you truly belong to the Ini community.

We offer our people CHOICES and a range of life benefits such as:

  • The right to boundaries
  • One mental wellbeing day off a month
  • Take leave when you don’t have leave balance
  • Think more and do less admin through automation
  • Birthday leave
  • Recovery from personal loss leave and family planning contribution


If you think this role is a good fit for you please do not hesitate to apply or reach out to me. We can discuss more about the role and opportunity.


We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live

Posted: March 21, 2024
Closing: April 20, 2024
Melbourne, VIC
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