Digital Executive

Having a great Digital experience for a year or more and looking for a step up... we could be the dream team you're after.

We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Off the back of winning 2022 B&T Media Agency of the Year, MFA Talent & Culture, B&T Women in Media Employer & Industry Leader, Mumbrella Industry Leader, MFA NGen & UnLtd Hall of Good awards, there has never been a better time to join Initiative. Our internal culture is second to none, and the work our teams create reflect the energy, passion and intelligence that goes into bringing them to market.

The Digital Executive role at Initiative is responsible for negotiating, placing and maintaining buys across all channels on behalf of their clients. Digital Executives must work collaboratively with other disciplines of Strategy, Communications Design and Client Advice & Management.

In this position you are focused on strengthening and consolidating your buying skills and beginning to develop your implementation planning skills. You have a solid understanding of the media marketplace, market dynamics and audience trends, utilising this skill set to ensure best practice investment that delivers client results.

The position requires a strong aptitude for buying and the ability to multi-task. A high level of attention to detail, organisation, pride in your work and the ability to work under pressure is required. An Investment Partnerships Executive will always exhibit a collaborative and fair demeanour with media partners to honour the Initiative culture and service commitments (Media Partner Promises) we declare in the marketplace.


Key responsibilities:

  • Responds to client requests and supports the team on all media investment needs
  • Develops a good understanding of their clients’ business and needs, as well as that of their core competitors
  • Assists the Managers/Directors in building campaign brief responses
  • Ensures delivery of all campaign KPIs, understanding the impact on the client’s business
  • Demonstrates ownership of the buying and booking process for allocated clients across all media (place, confirm, monitor), following an approved media plan and buying brief
  • Understands the ad-server platform and able to pull reports, identify tag/creative issues and troubleshoot (with the help of Ad Ops).
  • Manage tagging process with Ad Operations including development of a trafficking plan, communication with Ad Ops, media partners and trade desk.
  • Post campaign reporting ownership, gathering reporting data from various media partners, trade desk and platforms
  • Manages the loading of all relevant media bookings
  • Manages added value and promotional executions, including analysis of value and proper documentation to internal team
  • Monitors buys weekly based on audience delivery data to insure in campaign delivery of all KPIs across all channels
  • Manages budget control of approved media campaigns with accuracy including invoicing, proforma checking and account queries
  • Monitors market conditions/changes, immediately communicating and offering solutions to market challenges as they arise


Who you Are

  • Tenure guideline: 1-2 years of media agency experience; preferably as an Investment Partnerships Associate
  • Displays solid knowledge and understanding of Australian media marketplace including the role of each media, understanding key media companies and their ability to deliver on campaign requirements and the role of media agencies
  • Competent user across all core investment media systems
  • Proficient in Microsoft Office, specifically Excel.
  • Able to work as part of a team in a deadline-driven, high-pressure environment
  • Detail-oriented with exceptional organisational skills and multi-tasking capabilities


We are Fearless, Brave, Dynamic and Seamless.

We are a bunch of eclectic and brilliant misfits with diverse backgrounds that represent the unique fabric of consumers and culture. We want you to be yourself. We want to hear your opinions. We want to see your passion and energy.

Initiative respects that everyone has something unique to contribute to the agency. We respect differences and value diversity. We are inclusive and want you to feel you truly belong to the Ini community.

We offer our people CHOICES and a range of life benefits such as:

  • The right to boundaries
  • One mental wellbeing day off a month
  • Take leave when you don’t have leave balance
  • Think more and do less admin through automation
  • Birthday leave
  • Recovery from personal loss leave and family planning contribution


If you think this role is a good fit for you please do not hesitate to apply or reach out to me. We can discuss more about the role and opportunity.


We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live.

Posted: March 21, 2024
Closing: April 20, 2024
Melbourne, VIC
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