Digital Editor - WHO

Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences.  Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people. 

Why Are Media?   

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

  • A day of leave for your birthday,
  • 4 days of volunteering leave each year,
  • An inclusive parental leave program that supports all parents, families & carers,
  • FREE digital access to all our titles, and
  • Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).    

We support flexible ways of working through our Activity Based Working (ABW) model. We encourage a balance of working in the office and remotely and we believe this enables our people to do their best work. 

About the role

WHO - the home of trusted celebrity news and entertainment in Australia - is on the look out for a hands-on and proactive Digital Editor. The Digital Editor is a lead content role with accountability for driving maximum online page views, traffic referrals and social engagement for WHO as well as supporting the brand’s broader e-commerce goals via the production of effective affiliate content.

In this role you will work closely with the Editor to ideate and execute a daily content plan that aligns with the above goals and overarching company strategy.


The successful applicant will:

  • Work with the Editor to manage a daily digital content plan for the WHO brand, ensuring output meets traffic targets
  • Edit and write multiple SEO-optimised stories daily and craft eye-catching headlines suitable for social, web and search
  • Use excellent SEO skills to amplify new and existing content to ensure maximum page views
  • Continually monitor the celebrity news cycle and respond quickly to opportunities as they arise
  • Use contacts within the industry to chase and secure exclusive celebrity content
  • Ensure the brand's e-commerce targets are met by identifying and delivering on content opportunities
  • Collaborate with writers of varying experience and skillsets to ensure a cohesive and collaborative team culture
  • Use strong attention to detail to uphold tone and maintain authority of the brand online
  • Leverage analytics and data to develop new editorial ideas and amplification strategies that will engage core readers, grow audience and achieve targets

Skills and experience

The ideal candidate will have:

  • 4-6 years’ experience in digital media – preferably in the celebrity space. Fast-paced newsroom experience desirable
  • Strong understanding of SEO
  • Impressive content ideation skills and ability to pivot and adapt to ensure growth
  • Eye for an angle and excellent headline-writing ability
  • Understanding of affiliate platforms and their monetisation potential
  • Experience of managing social media platforms and communities
  • Experience with content management systems, photo editing and analytics tools.
  • Relevant tertiary qualification.
  • Excellent written and verbal communication skills.
  • Experience working with tools including, Conductor, Trackonomics, Google Analytics, Dash Hudson, Canva, WordPress and Monday highly regarded.

Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds.  When you apply, please let us know of any reasonable adjustments you may need during the interview process.

Are Media
Posted: June 11, 2024
Closing: July 05, 2024
Sydney, NSW
Drop files here browse files ...