Data Product Manager, TotalTV

Nine is Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.

Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.

Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.

We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

Job Description

This role functions at the cross-section of Nine’s Streaming services and data products. 9Now is Australia’s leading broadcast video on demand platform with almost half of all BVOD minutes watched on one of our apps.

Data plays a critical role in the streaming value chain - in particular through the collection of audience metrics which inform broadcast ratings and underpin commercialisation efforts on 9Now.

In this role, you will be responsible for managing the end-to-end product lifecycle for audience information - from collection through to analytics. The scope of this audience information spans across both Broadcast and Streaming (e.g. via the 9Now apps). You’ll work with a range of stakeholders across Commercial Sales, 9Now, Data Product and Engineering, and Research to own initiatives from requirements identification to value delivery. You will also have the opportunity to connect audience measurement information, such as content engagement and audience demographics with further data sets such as platform engagement and commercial performance to enable and drive unique insight that informs short- and long-term decisions around content, product development, and commercialisation.

To be successful in this role, you will need to be comfortable with both technology and commercial domains. This role requires understanding the details of streaming services and data collection, modeling and analysis.

As an Data Product Manager, Total TV, you will:

  • Analyse and assess stakeholder requirements from Commercial, Product, and Programming / Content functions to shape desired business outcomes and to develop solution options that consider the user experience, technical complexity, and ongoing cost / service requirements
  • Drive requirements discovery and definition for streaming data initiatives, with a particular focus on audience and content performance measurement activities
  • Provide clear and concise documentation for requirements and translate them into testable user stories and process flows
  • Support the delivery process (i.e. across sprints) for a dedicated data engineering squad, including inputting into iteration planning meetings and retrospectives
  • Collaborate with the Data Engineering team in determining technical feasibility, producing solution designs and ultimately, a working data product
  • Communicate any requirement dependencies, issues or risks identified through the analysis process
  • Drive engagement with external stakeholders (e.g. ratings agencies) to clarify requirements, confirm solution approach and to inform priorities
  • Use data to identify actionable insights
  • Demonstrate your problem solving abilities by driving and resolving issues that require cross-team investigation
  • Use your SQL skills and experience with data visualisation to investigate, prioritise and enable communications with key stakeholders


You have a passion for consumer products and technology, and are excited by the challenge of making a positive impact on how millions of Australians consume entertainment every day. We'd particularly like to hear from you if you are a motivated graduate, or perhaps a more experienced candidate looking to move into Product Management.

What you’ll bring to the role:

  • A technology/information technology qualification, or relevant experience in an Agile environment
  • Experience with business analysis in a technical product / platform space - preferably within the context of data and analytics
  • Comfortable with SQL (with focus on data query language), experience with Python will also be valuable
  • Previous experience with data visualisation tools (e.g. Tableau, Power BI, Google Looker / Looker Studio)
  • A natural curiosity and a growth mindset
  • An ability to self-start, independently manage your workload, and multi-task with confidence
  • A solid understanding of Agile delivery practices
  • A methodical approach to problem solving
  • The technical chops required to investigate issues, conduct analysis and collaborate on technical solutions
  • The ability to communicate effectively with technical and non-technical colleagues

Additional Information

What you'll get in return at Nine.

  • Career development and quality training
  • Up to 16 weeks paid primary carer’s parental leave
  • Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym
  • Access to Future Women – a movement to help women connect, learn and lead through unique content and events.
  • Hybrid Working/Flexible working
  • Discounts on products and services with corporate partners including Samsung, Apple, JB HI-FI, HP, Hertz Car Hire and TFE Hotels

Our Commitment to Diversity and Inclusion:

At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures. .

Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes

Posted: June 6, 2024
Closing: July 01, 2024
North Sydney, NSW
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