Brand Manager – Digital Merchandising

Flexible, hybrid working environment with real growth opportunities

Work across an evolving omnichannel ecosystem spanning app, web, kiosks and drive-thru
Join Australia’s fastest growing Quick Service Restaurant brand!
Be your best self, make a difference, and have fun. That’s our people promise. We feed our people’s potential to banish the bland and be Original, all while creating finger lickin’ good experiences for Australians! At KFC, everyone has a seat at our table.

We are looking for a Digital Merchandising Manager

to own how our commercial priorities show up across every digital surface customers interact with: App, Web, CRM, Kiosks, digital menu boards, drive-thru screen and whatever comes next.

ABOUT YOU

• Proven experience in digital merchandising, e-commerce or digital marketing
• Experience in a modern retail business that spans both digital and physical environments
• Familiarity with structured merchandising frameworks
• An understanding of behavioural science and how it influences customer decisions
• Strong commercial acumen and meticulous attention to detail
• The ability to build relationships and influence cross-functionally
• Experience in a franchise business is beneficial but not essential
• QSR (Quick Service Restaurant) experience is a bonus, not a requirement

A DAY IN THE LIFE OF OUR BRAND MANAGER (DIGITAL MERCHANDISING)

• Develop and own a digital merchandising playbook to bring consistency to our digital channels
• Apply established merchandising frameworks and behavioural science principles to influence customer choices and improve performance
• Create dynamic merchandising schematics and visual planning tools that help teams plan, collaborate, and track execution across campaigns.
• Develop a test and learn approach to ultimately deliver profitable growth through product mix
• Ensure key business priorities are reflected across App, Web, CRM, kiosks, digital menu boards, signage and drive-thru screens
• Translate marketing initiatives into structured briefs for product, engineering and agency partners
• Maintain governance and quality control across all digital touchpoints.
• Use commercial insights (margin, mix, attachment and basket growth) to make data-informed decisions
• Partner with analytics and commercial teams to test, learn and optimise performance
• Identify opportunities to improve conversion, frequency and loyalty engagement
• Work with product and technology teams to enhance platforms and improve merchandising capability
• Contribute to building a more sophisticated and scalable digital ecosystem

FINGER LICKIN’ GOOD BENEFITS

• A culture where you can be your original self
• Monthly mobile phone and home internet contributions
• Flexible work initiatives, including half day Fridays
• Free onsite secure parking at Frenchs Forest
• Additional days of leave each year to focus on your Wellbeing
• Corporate KFC Culture Club initiatives
• Employee discounts at KFC restaurants
• Access to LinkedIn Learning and ongoing development opportunities

WHO WE ARE

Take one man with a big idea, add 11 herbs and spices, grit, ambition and buckets of heart – you’ve got KFC. Since 1952, we’ve been bringing finger lickin’ good chicken to the world. But without our people, The Originals, none of it would be possible. Everyone at KFC is different. Unique. It’s what makes us special. We’ll always be original, and we welcome you to join us. Lead the charge, bring the spice and taste more out of life!

JOIN KFC: CHOOSE A FINGER LICKIN’ GOOD LIFE

There’s all kinds of FLG potential here! Explore new paths and choose where your career takes you. Whatever your journey looks like, we’ll help you get there, because we take your goals seriously. Apply now via the included link.

Here at KFC, we see ourselves as an equal opportunity employer. This means it’s a level playing field for all. Our work environment is fully inclusive and we strive for a workplace where diversity of thought and perspective is welcomed, sought out and developed. No matter who you are or where you’re from, people from all walks of life are encouraged to apply to join the KFC family. This means no matter your gender identity, ethnicity, cultural background, sexual orientation, disability, life stage or other legally protected status – you’ve always got a seat at our table.