Brand Manager

Business: Piramal Consumer Healthcare

Department: Marketing

Location: Kurla

Travel: Medium

Job Overview

The incumbent in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand, generating consumer insights for new product development and driving omni-channel business for the brand.

Key Stakeholders: Internal

• Sales team
• R&D and Innovation team
• Analytics team
• Consumer Insights
• Media and PR team

Key Stakeholders: External

• Creative and Media agencies
• Trade Activation agencies
• Market research agencies
• Customers (Trade and shopper)

Reporting Structure

Reports to Category Manager

Experience

• 5-6 years of total work experience in OTC/FMCG sector
• Should have exposure to omni-channel activations (GT, MT, Ecom), media planning, digital Campaigns
• Should have exposure to building integrated marketing campaigns
• Analytical skills
• Leadership and planning ability
• Communication and presentation skills