Audience Intelligence Analyst

Mamamia is on the lookout for an Audience Intelligence Analyst to join our best-in-class Research and Insights team.

But first, here's a bit about us.

Mamamia is Australia's largest women's company.

Our core purpose is to make the world a better place for women and girls. That's what guides everything we do. And, uh, we do a lot. Mamamia reaches seven million women each month across our written, video, audio, and social platforms and we have the largest women's podcast network in the world.

What we're looking for.

Reporting to the Group Manager- Audience Intelligence, this role sits at the heart of the Mamamia Business, acting as a bridge to audience insight-driven commercial, content, product and audience development.

Mamamia's Audience Intelligence Analyst will design, execute and report on audience behavioural and attitudinal insights, helping to inform audience trends, ad campaign performance, as well as content and product developments with the Mamamia Media Network portfolio.

As an Audience Intelligence Analyst you will be a self-starter with a can-do attitude who loves to go deep in audience data, making sense of all the numbers to craft a story that you can easily communicate back to key internal and external stakeholders.

Here's some of the stuff you can expect to be doing if you join us:

  • Conduct audience research and analysis to enhance pre-sale Commercial decks for Sales and Partner Strategy teams.
  • Collaborate across departments to execute and analyse Brand Uplift Studies for Commercial Partner Campaigns.
  • Present findings of Brand Uplift Studies to both internal and external stakeholders.
  • Provide regular reports on Content performance, trends, and insights to Content team stakeholders.
  • Assist in broader thought leadership audience projects such as Upfronts Trade Event.
  • Manage the distribution of audience insights and commercial case studies on Mamamia's LinkedIn page.
  • Support the maintenance of internal Audience Intelligence dashboards with up-to-date audience data.
  • Work closely with various departments to ensure effective support for trade initiatives and audience intelligence needs.

Now, a bit about you.

  • 2-3 years experience in audience research and data in either a research provider, agency, brand or media owner capacity
  • A keen interest in storytelling through data
  • Experience with analysing and understanding audience insights and trends
  • Detail oriented and well organised, great time management and an ability to multitask
  • Strong communication and interpersonal skills
  • Demonstrate an ability to work independently and comfortably as a part of a team.
  • Experience using data analytic tools preferable (E.G. Q-Research Software, SPSS, Omni).

Life at Mamamia.

We're fast-paced, innovative, and deeply collaborative. Mamamia feels small enough that you can create real and tangible change, but has the structure to support your ideas with experienced and industry-leading teams, and deliver them to an audience of millions of women every month.

We have a startup spirit within a scaled-up business structure and we're incredibly proud of the culture and community we've created. Our team is inclusive, passionate, and fun (..although apparently, not very modest about it); many lifelong friendships and connections have been forged in Mamamia HQ.

But enough about us, let's talk about how we can help you. At Mamamia, we want to support all of our staff in kicking as many career goals as possible so that's why we'll support you in getting involved in the things you're actually interested in. Think you might want to broaden your scope? Get exposure to another team in the business? Try something new and develop your skills? We'll help you make it happen and cheer you on the whole way.

On top of all that, Mamamia also offers:

  • Flexible working conditions
  • The opportunity to celebrate your birthday and ongoing dedication with additional leave days
  • Paid parental leave
  • Paid volunteer leave to get involved with our charity partners
  • The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls.

One more thing!

Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to

Posted: May 15, 2024
Closing: June 14, 2024
Sydney, NSW
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