Assistant Brand Manager
Key Responsibilities:
Brand Management - Support line manager to develop annual brand plan based on the brand equity diagnosis, consumer insights, business analysis and competitor study. Drive adaptive marketing initiatives to respond the evolving market dynamics and consumer trends to achieve brand KPIs and business target.
Integrated Brand Campaigns - Support line manager to conduct integrated brand campaigns from ideation to execution, including but not limited to media strategy, social communication, offline pop-up event, co-branding, etc.
- Communicate with Brand Company to refine creative assets and communication plan
- Closely collaborate with activation team to ensure campaign landing in channels on time
- Develop the owned media content strategy and social calendar (e.g. Wechat, Red, Douyin)
Operation Excellence - Manage the day-to-day PO process under financial policy and guidelines.
- Manage the NPD/NPL process for new product launch, including the value chain, sales forecast, label compliance and supply.
- Foster positive relationships and communication with cross-functional teams, agencies and key stakeholders, ensuring alignment with overall brand goals
Skill Requirement:
- 5+ years work experience in marketing
- Experienced in media, social and offline event planning and execution
- Have deep understanding in youth culture and youth life. With Consumer-centric mindset.
- Strong strategic thinking capability and ownership
- Good communication skills. Open to feedback
- Fluent in both English and Mandarin (written and spoken).
- University graduate with a bachelor’s degree or higher.
Job Posting End Date: Target Hire Date: 2026-06-01 Target End Date: Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.
