APAC FMCG & Retail – Consumer Behaviour Insights & Brand Leader

Company Description

Job Description

We are looking for a senior, commercially driven individual contributor to lead FMCG & Retail growth across APAC within our Consumer Behaviour Insights & Brand practice.
This is a regional role focused on driving revenue through Global/ Regional HQ engagements, multi-market opportunities, and syndicated solutions, while enabling and collaborating with local market teams across APAC.
The role suits someone who thrives in influence-led environments, enjoys working across cultures and markets, and brings deep FMCG & Retail tracking and custom research expertise combined with strong commercial acumen.

Responsibilities

• Drive Revenue & Growth (Primary Focus)
• Own and drive FMCG & Retail revenue growth across APAC for Consumer Behaviour Insights & Brand solutions.
• Lead and support large, complex, multi-market and multi-year opportunities, partnering closely with local market sales and delivery teams.
• Play a key role in Global/ Regional HQ engagement strategies, targeting global and regional FMCG & Retail clients.
• Act as a senior contributor on proposals, RFPs, pitches, and strategic client conversations.
• Identify client personas, whitespace opportunities, and priority accounts across markets.
• Think and act in a 360 ° approach to integrate NIQ retail, CPS, analytics data into the custom and tracking work to create a unique differentiation by providing the Full ViewTM
• Enable cross-sell and bundled opportunities across insights, shopper, qualitative, syndicated, innovation, and analytics solutions.
• Build & Engage a Thriving FMCG & Retail Community across APAC
• Act as a regional FMCG & Retail subject matter expert, supporting markets in client meetings, pitches, and events.
• Build and nurture a regional FMCG community, enabling collaboration and best-practice sharing across markets.
• Support regional bootcamps, training sessions, and capability-building initiatives.
• Provide markets with client-ready materials, including solution narratives, case studies, and selling playbooks.
• Be Voice of FMCG & Retail (Internal NIQ & External Outreach)
• NIQ speaker at external events (client, NIQ, industry forums, market research associations etc.)
• Engage and influence internal NIQ stakeholders like Global 100 FMCG and retail Account Directors, country MDs to positively impact the Consumer Behaviour Insights and Brand business
• Bring strong client and market feedback into global discussions on solution development, positioning, and prioritization.
• Share insights on competitive landscape, emerging trends, and client needs by shaping go-to-market strategies

Who You Are

• Strong background in FMCG & Retail research, covering categories such as food, personal/home care, and beverages
• Deep understanding of consumer insights methodologies and their commercial application.
• Proven ability to influence, collaborate, and get things done without direct authority.
• Confident and credible in client-facing roles, including senior stakeholder conversations and presentations.
• Commercially minded, proactive, and comfortable operating independently in a senior individual contributor role.
• Experience working in regional or multi-market roles, ideally within APAC is a plus

Qualifications

• Bachelor’s degree required; Masters preferred.
• 10 years+ experience in research, insights, or consulting environments (e.g., NIQ, Ipsos, Kantar, or similar).
• Strong communication, storytelling, and stakeholder management skills.
• Ability to work effectively across cultures, time zones, and diverse market contexts.
• Willingness to travel regionally, 1-2 times a month

Skillsets

• High-impact regional exposure across APAC FMCG & Retail markets.
• Opportunity to shape multi-market growth strategies and work with leading global and regional clients.
• Senior visibility without people management — focused on commercial impact, expertise, and influence.

Additional Information

Our Benefits
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit this link.