Analyst, Engagement & Campaign Specialist (Institutional Banking Group), Group Marketing & Communications)

Business Function:

Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.

Job Purpose:

As part of the Regional SME & Midcap Marketing team, you are embedded with the sales and product business teams to translate business priorities into an actionable communication strategy for the segment. It will be in your scope to drive and execute marketing activations and engagement opportunities to prospect, upsell and cross sell. You will play an important multi-functional role to drive engagement across thematics like Sustainability, Digitalisation and Regional Connectivity, bringing our life the brand promise of “Growing your business is our business, add our strength to yours”.

Responsibilities:

• You need to plan and operationalise SME marketing activations across IBG led thematic and engagement initiatives (Sustainability, Regional Connectivity, Digitalisation etc) and support Midcap marketing engagements (but not limited to):
• Develop and drive activation/ event execution across thematic and engagement initiatives: From pre-event planning to post event evaluation, across all logistics & administrative tasks, with consideration to drive awareness to conversion
• Partner closely with content team to generate articles and videos to amplify thematics, initiatives and events, enhancing thought leadership and client engagements.
• Manage day-to-day stakeholder management to bring to life the various marketing & engagement initiatives
• Partner closely with business and relationship managers to support their revenue targets (Also ensuring that the communications and positioning is aligned to meet targets)
• Support marketing colleagues in campaigns (from copywriting to design) to drive commercialisation of our portfolio of solutions and products.
• Delivering to the KPIs; RSVP, click-through, reach, leads, conversions (but not limited to) - Define and develop a measured approach to the agreed business outcomes
• Co-develop launch and/or engagement plans with our partners (Both physical and online events)
• Updating and tracking of campaign and business performance
• Have an omnichannel execution plan to include - ATL, BTL and PR in partnership with our communications team
• Develop best practice in activation marketing to share with in-country marketing teams - India, Indonesia, China, Taiwan and Hong Kong

Requirements:

• Bachelor’s degree in a brand, digital marketing or have working experience in similar environments
• Have a problem solving, data-driven mindset, developing cohesive programs to scale, while having the ability to understand the larger business outcomes (for the near and long term)
• Strong skills in communications, brand, product, project management and ability to develop and execution on commercialisation plans
• Have had previous successful initiatives in achieving targets while working with creative and media agencies
• Be an effective stakeholder to be highly collaborative and execute seamlessly of cross-functional initiatives
• Ability to work effectively in a fast-paced environment and multitask
• Highly adaptable and learn quickly from feedback to respond with prompt solutions to demonstrate the dynamic evolution required
• A self-starter that is decisive, have a positive attitude while having a keen eye to detail
• Be an active team member in the SME regional marketing team and to the extended IBG regional team
• Foster excellent relationships across the cross functional teams to support collaboration efforts

Location:

DBS Asia Central

Job: Marketing and Communications
Schedule: Regular Employee Status: Full time

DBS is more than a bank — we're shaping the future of finance and communities. With innovation at our core and impact in our DNA, we go beyond banking to build careers, relationships, and a better world. DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 15 consecutive years from 2009 to 2023. DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets and is committed to building lasting relationships with customers. With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities.