Account Manager - PR

Dentsu Creative operates in over 21 markets worldwide with over 2,200 dedicated specialists. Dentsu Creative is a new global creative agency, bringing together our Japanese heritage in craft, data and technology and our deep understanding of media and contemporary culture. Born in Japan and raised in a digital world. We help transform brands and businesses through the power of Modern Creativity, which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment. We are a business that values the power of PR.


We are now excited to invite applications for the role of Account Manager with our awesome Public Relations team in Sydney. This opportunity sits in our Corporate/Consumer PR team, specialising in finance, fintech, B2B and tech PR work that helps shape brand narratives and contributes to creating stories that drive financial education and inclusion.


Dentsu Creative Public Relations is a full-service agency bringing together the expertise of heritage brands Haystac (consumer and brand), Cox Inall (behaviour change, corporate and agribusiness) and Cox Inall Ridgeway (First Nations) into a single agency offering.


The role:

As the Account Manager (AM), you will assume direct responsibility for every aspect of the day-to-day management of client work in the fintech team. You will be responsible for developing efficient pitching strategies, translating data and insights into great stories and fostering relationships with the media. New business is also an important opportunity for this role, and you will have the chance to work closely with the leadership to bring new accounts. As our next AM, you will ensure tasks are completed effectively, work is carried out to the high standards set, deadlines are met, budgets are properly created and managed, above-average results are achieved and appropriately presented, and clients are happy.


Core responsibilities:

  • Storytelling: shaping and producing the stories that will deliver the most results for clients at the back of insights and data analysis and the media agenda.
  • Work closely with managers and team leadership to help plan and execute external communications programmes
  • Assists in developing and executing comprehensive public relations and communications programmes to strategically position the organisation in the marketplace
  • Help manage external PR agency resources
  • Develop and maintains media and publication target list
  • Monitor media coverage
  • Write press releases, news stories, articles, case studies and product pieces
  • Respond to enquiries from journalists, arranges interviews and editorial meetings


A bit about you:

  • Have an innate understanding of what makes news, how to develop story angles and be able to pitch ideas to the media effectively
  • Highly competent in a range of PR services, including storytelling, media relations, copywriting for specific regulation environments and styles that suit different media targets, data and insights analysis
  • Excellent knowledge of the media – the ability to manage a media relations campaign and pitch stories independently
  • 3yrs-4ys minimum experience in Account Management or Exec role – able to demonstrate excellent writing strategies, social copy and media releases from this time


What’s in it for you:

  • Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy, which includes a $250 contribution to your home office set-up
  • The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
  • 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day your way
  • Career Development and Learning & Development opportunities, including access to our global online dentsu University


Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud. For us, this is the foundation for great innovation, which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities and of all ages, nationalities, backgrounds and cultures.


If you want to belong to one global network where opportunities are limitless – we look forward to welcoming you.

Posted: January 9, 2024
Closing: March 07, 2024
Sydney, NSW
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